Ask Ali: Why rubbing noses is more than just a custom



Dear Ali: Why do Emirati men rub their noses when they see each other? Am I expected to do the same? SU, Al Ain

Dear SU: In our culture, nose-rubbing has been passed down from generation to generation. It is a unique way of greeting, showing friendship and deep respect, but at the same time it works like a traditional code among the Bedouins.

The old custom of rubbing noses is not an Arab invention but the code of indigenous peoples in many parts of the world. The Inuit and the Scandinavians also do it. It varies from rubbing to kissing, but they all require the noses to touch.

To understand the significance, look at your face in the mirror to determine which part of it you find most appealing. It’s often the nose, which explains why this feature has a special status (along with the forehead).

For example, if someone were to push your shoulder, would you feel as offended if they pushed your nose? Probably not.

This custom is linked with pride and dignity. As people who worship God, we tend to bow and prostrate by touching our forehead and nose to the ground as a sign of respect. It also translates into greeting others, especially among Emiratis and people from the region.

People might think women in the UAE don’t greet each other this way, which is not true at all. Women from traditional families do practise this, especially among grandmothers, their grandchildren and daughters. Because it’s mostly done in private among family members, it’s difficult for others to see this in practice.

Dear Ali: Do Muslims pray five times daily at home or do they have to go to the mosque daily to pray? CH, Abu Dhabi

Dear CH: You are right. Muslims do pray five times a day since it’s one of the five pillars of Islam and, therefore, it is an obligation for every Muslim who has reached adulthood.

There are five important prerequisites for the prayer: the necessary ablutions beforehand; the right intention to serve God; appropriately covering oneself; facing the Qiblah (the direction of the Kaaba in Mecca) during prayer; and praying on time.

Now, when it comes to the location where a Muslim should pray, thanks to God, mercy on us, as much as it is preferred to pray in the mosque, there are many times where men can’t find a mosque nearby or can’t reach one on time. Then it’s fine to pray wherever they are. Of course, the home is also acceptable (except in bathrooms). Cemeteries or any other place considered unclean would not be suitable either.

Men are obliged to go to the mosque during Jumma prayer, which takes place after the sermon (khutbah) on Fridays.

But matters are handled differently with women. If it is an unsuitable time of the month for a woman, then she isn’t allowed to pray at all because of the lack of purification. Apart from that, she is also obliged to pray just like the men. However, women don’t have to pray in the mosque and can practise all the prayers at home.

Dear Ali: I am from Italy and will be starting my new job in Dubai in three months. What is the best way to prepare myself for life in the UAE? NM, Rome

Dear AT: Let me start by telling you that before coming here it would be a good idea to research the cost of living in the UAE (for you and your family), learn some basic Arabic, and visit a cultural awareness workshop in your country (if your employer offers it) so that you become more familiar with our cultural values within a -business context.

Since the UAE is a Muslim country, try to be respectful and show empathy towards our values and faith. This doesn’t mean you have to give up your lifestyle completely, but try to dress and behave in a modest, more conservative way than you are used to in Italy. In fact, our country welcomes the mixture of different cultural backgrounds found here.

As for your work life, you will have to get used to the different schedule since here in the UAE, like many other Arab nations, the week starts on Sunday, with Friday and Saturday being the weekends. Good luck with your move.

Ali Al Saloom is a cultural adviser and public speaker from the UAE. Follow @AskAli on Twitter, and visit www.ask-ali.com to ask him a question and to find his guidebooks to the UAE, priced at Dh50.

Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

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