Ask Ali: Emails won’t always do the business with Emiratis


  • English
  • Arabic

Dear Ali: I've noticed most of my business communications with Emiratis are more successful when I meet them in person or discuss matters over the phone, but how can I encourage my business partners to reply to emails and make a deal without the need to meet or call? ET, Abu Dhabi

Dear ET: You're not the first person to notice this way of doing business in the region, where some cultural factors influence behaviour in the business environment.

English isn’t the mother tongue for Arab businessmen, although the majority speak it fluently. It doesn’t mean, however, they can write it as proficiently. Written English differs from the spoken form. So when you communicate face to face, it will be understood better.

Written language can bring a lot of possibilities for misunderstandings. That’s why I would avoid complicated emails. If you need to write an email to your Emirati business partner, I would suggest you keep it as short as possible. The meaning should be clear and straight to the point. If your email needs to be long and detailed, try at least to keep the sentences short.

Another important thing is to use a nice form of addressing people, starting by asking how they’re doing and wishing them all the best. The person should feel they’re respected and important when reading your email.

If you succeed, you will get a reply over email straight away. If not, your partner might give you a call to clarify anything that wasn’t clear in the email. In both cases, the most important thing is to keep a polite tone at all times.

Dear Ali: Is a car considered a public space, where you're not allowed to eat or drink during Ramadan fasting hours? JJ, Ras Al Khaimah

Dear JJ: Good question. If the car is tinted, then no one would really see what you are doing inside it, right? But who said we don't eat or drink during Ramadan? It's only adults who are obliged to fast.

Each Emirati and/or Muslim family will have some kind of eating or drinking activities in their car during Ramadan, but it’s with a different category of people – babies who need to drink milk or little ones who might feel thirsty or scream wanting to have potato chips to eat while drinking an orange juice.

Now all that activity would take place inside the car, but when this happens, no other Muslims will be upset or mad, simply because in Islam certain people are exempt from fasting.

But when an adult, be they a Muslim or otherwise, starts eating in the car, if it’s not covered or tinted, this comes across to many as disrespectful – and in some places it’s a violation.

Say, for example, you’re driving in the middle of the city, and you stop at a traffic light and want to drink water or chew gum. No one can stop you, but I would always advise people to be culturally sensitive and considerate to society overall and to show respect to our faith and rituals.

And everyone knows consuming food or beverages in public in front of others isn’t allowed.

So if you’re parked somewhere far away from anybody else and want to eat in your car, please go ahead, but make sure you don’t taunt others when doing so by being seen eating or drinking in public.

Ali Al Saloom is a cultural adviser and public speaker from the UAE. Follow @AskAli on Twitter, and visit www.ask-ali.com to ask him a question.

F1 The Movie

Starring: Brad Pitt, Damson Idris, Kerry Condon, Javier Bardem

Director: Joseph Kosinski

Rating: 4/5

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Abu Dhabi GP Saturday schedule

12.30pm GP3 race (18 laps)

2pm Formula One final practice 

5pm Formula One qualifying

6.40pm Formula 2 race (31 laps)

The specs

Engine: 3.9-litre twin-turbo V8

Power: 640hp

Torque: 760nm

On sale: 2026

Price: Not announced yet

COMPANY%20PROFILE
%3Cp%3E%3Cstrong%3EName%3A%20%3C%2Fstrong%3EKinetic%207%3Cbr%3E%3Cstrong%3EStarted%3A%3C%2Fstrong%3E%202018%3Cbr%3E%3Cstrong%3EFounder%3A%3C%2Fstrong%3E%20Rick%20Parish%3Cbr%3E%3Cstrong%3EBased%3A%3C%2Fstrong%3E%20Abu%20Dhabi%2C%20UAE%3Cbr%3E%3Cstrong%3EIndustry%3A%3C%2Fstrong%3E%20Clean%20cooking%3Cbr%3E%3Cstrong%3EFunding%3A%3C%2Fstrong%3E%20%2410%20million%3Cbr%3E%3Cstrong%3EInvestors%3A%3C%2Fstrong%3E%20Self-funded%3C%2Fp%3E%0A
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How Sputnik V works
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'How To Build A Boat'
Jonathan Gornall, Simon & Schuster

RESULT

RS Leipzig 3 

Marcel Sabitzer 10', 21'

Emil Forsberg 87'

Tottenham 0

 

Results

6.30pm: Maiden Dh165,000 (Dirt) 1,600m

Winner: Celtic Prince, David Liska (jockey), Rashed Bouresly (trainer).

7.05pm: Conditions Dh240,000 (D) 1,600m

Winner: Commanding, Richard Mullen, Satish Seemar.

7.40pm: Handicap Dh190,000 (D) 2,000m

Winner: Grand Argentier, Pat Dobbs, Doug Watson.

8.15pm: Handicap Dh170,000 (D) 2,200m

Winner: Arch Gold, Sam Hitchcott, Doug Watson.

8.50pm: The Entisar Listed Dh265,000 (D) 2,000m

Winner: Military Law, Antonio Fresu, Musabah Al Muhairi.

9.25pm: The Garhoud Sprint Listed Dh265,000 (D) 1,200m

Winner: Ibn Malik, Dane O’Neill, Musabah Al Muhairi.

10pm: Handicap Dh185,000 (D) 1,400m

Winner: Midnight Sands, Pat Dobbs, Doug Watson.

Law%2041.9.4%20of%20men%E2%80%99s%20T20I%20playing%20conditions
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RESULTS

5pm: Maiden (PA) Dh80,000 1,600m
Winner: Omania, Saif Al Balushi (jockey), Ibrahim Al Hadhrami (trainer)
5.30pm: Conditions (PA) Dh85,000 1,600m
Winner: Brehaan, Richard Mullen, Ana Mendez
6pm: Handicap (TB) Dh100,000 1,600m
Winner: Craving, Connor Beasley, Simon Crisford
6.30pm: The President’s Cup Prep (PA) Dh100,000 2,200m
Winner: Rmmas, Tadhg O’Shea, Jean de Roualle
7pm: Wathba Stallions Cup (PA) Dh70,000 1,200m
Winner: Dahess D’Arabie, Connor Beasley, Helal Al Alawi
7.30pm: Handicap (PA) Dh80,000 1,400m
Winner: Fertile De Croate, Sam Hitchcott, Ibrahim Aseel

While you're here
The specs
Engine: 4.0-litre flat-six
Power: 510hp at 9,000rpm
Torque: 450Nm at 6,100rpm
Transmission: 7-speed PDK auto or 6-speed manual
Fuel economy, combined: 13.8L/100km
On sale: Available to order now
Price: From Dh801,800
UAE currency: the story behind the money in your pockets
Mobile phone packages comparison
Gothia Cup 2025

4,872 matches 

1,942 teams

116 pitches

76 nations

26 UAE teams

15 Lebanese teams

2 Kuwaiti teams

Key facilities
  • Olympic-size swimming pool with a split bulkhead for multi-use configurations, including water polo and 50m/25m training lanes
  • Premier League-standard football pitch
  • 400m Olympic running track
  • NBA-spec basketball court with auditorium
  • 600-seat auditorium
  • Spaces for historical and cultural exploration
  • An elevated football field that doubles as a helipad
  • Specialist robotics and science laboratories
  • AR and VR-enabled learning centres
  • Disruption Lab and Research Centre for developing entrepreneurial skills
if you go

The flights

Etihad, Emirates and Singapore Airlines fly direct from the UAE to Singapore from Dh2,265 return including taxes. The flight takes about 7 hours.

The hotel

Rooms at the M Social Singapore cost from SG $179 (Dh488) per night including taxes.

The tour

Makan Makan Walking group tours costs from SG $90 (Dh245) per person for about three hours. Tailor-made tours can be arranged. For details go to www.woknstroll.com.sg

Joker: Folie a Deux

Starring: Joaquin Phoenix, Lady Gaga, Brendan Gleeson

Director: Todd Phillips 

Rating: 2/5

SPEC SHEET

Display: 10.9" Liquid Retina IPS, 2360 x 1640, 264ppi, wide colour, True Tone, Apple Pencil support

Chip: Apple M1, 8-core CPU, 8-core GPU, 16-core Neural Engine

Memory: 64/256GB storage; 8GB RAM

Main camera: 12MP wide, f/1.8, Smart HDR

Video: 4K @ 25/25/30/60fps, full HD @ 25/30/60fps, slo-mo @ 120/240fps

Front camera: 12MP ultra-wide, f/2.4, Smart HDR, Centre Stage; full HD @ 25/30/60fps

Audio: Stereo speakers

Biometrics: Touch ID

I/O: USB-C, smart connector (for folio/keyboard)

Battery: Up to 10 hours on Wi-Fi; up to 9 hours on cellular

Finish: Space grey, starlight, pink, purple, blue

Price: Wi-Fi – Dh2,499 (64GB) / Dh3,099 (256GB); cellular – Dh3,099 (64GB) / Dh3,699 (256GB)