Buster the Boxer wants to jump around in the 2016 John Lewis Christmas advert

Gulliver Burrows

The music for the 2016 campaign is a cover of Randy Crawford's "One Day I'll Fly Away", performed by English electronica band Vaults. The Dougal Wilson-directed[24] advert was released on Thursday 10 November and made its TV debut at 9.15pm on ITV.

COMPANY PROFILE
Name: Akeed

Based: Muscat

Launch year: 2018

Number of employees: 40

Sector: Online food delivery

Funding: Raised $3.2m since inception 

UAE currency: the story behind the money in your pockets
Updated: November 04, 2021, 12:55 PM