A young population and stable internet connection in the region have helped to create a prime gaming market, industry leaders say. Victor Besa / The National
A young population and stable internet connection in the region have helped to create a prime gaming market, industry leaders say. Victor Besa / The National
A young population and stable internet connection in the region have helped to create a prime gaming market, industry leaders say. Victor Besa / The National
A young population and stable internet connection in the region have helped to create a prime gaming market, industry leaders say. Victor Besa / The National

Esports investment in the Middle East is already bearing fruit, says Power League Gaming boss


Faisal Al Zaabi
  • English
  • Arabic

Gaming, both professionally and casually, continues to grow in the Middle East, particularly in the Gulf region. Both the UAE and Saudi Arabia have made strides in expanding the gaming experience and giving it legitimacy as a career path, whether as a player or a game developer.

Power League Gaming, an esports and marketing agency in Dubai, is one of the major players in the field. Last week, the company published a report on core gaming trends in the UAE and Saudi Arabia, revealing that women formed a large chunk of the gaming population – 27 per cent in Saudi Arabia.

Gamers in the UAE play for 1.2 hours on average per day, while those in Saudi Arabia spend an average of one hour. When it comes to mobile gaming, 77 per cent of gamers in the UAE play on smartphones, closely followed by 71 per cent in Saudi Arabia.

While many credit the surge in the popularity of gaming to the Covid-19 pandemic, when people found more time during lockdowns, Power League Gaming chief executive Matthew Pickering says it is not the only factor, especially in the Middle East.

“The region – especially the GCC, including UAE and Saudi Arabia – has a high percentage of young people. The region also has high-speed, stable internet and high mobile penetration,” he tells The National. He adds that the combination of infrastructure, coupled with device penetration and a youthful population, has created a prime market for publishers.

Matthew Pickering is the chief executive of Power league Gaming, one of the leading gaming agencies in the Middle East. Photo: Power League Gaming
Matthew Pickering is the chief executive of Power league Gaming, one of the leading gaming agencies in the Middle East. Photo: Power League Gaming

While acknowledging parents' concern about their children wasting time and letting video games affect their studies, Pickering says that as a parent himself, it’s something he constantly considers. “On average, Gen Z and Gen Alpha spend 6.5 hours a week playing. But gaming isn’t just about playing – it’s also about social interaction," he says.

He notes Power League Gaming's recent partnership with Abu Dhabi’s Department of Education and Knowledge to create a curriculum based on Pearson Btec esports modules. Both parents and students were interested in using gaming as a gateway to learn professional skills, he adds, whether it's production, confidence on camera, strategy, creative design, editing and publishing.

"Our goal is to demystify gaming and showcase its career viability in this region. Esports is now a solid career path," he says. Saudi Arabia hosted its first Esports World Cup last year, where players competed across 22 games for a total prize pool of $60 million – one of the highest in the world. The competition helped cement the kingdom as a serious global player in esports.

Saudi Arabia hosted its first Esports World Cup last year as athletes competed across 22 games for a prize pool worth $60 million. Photo: SPA
Saudi Arabia hosted its first Esports World Cup last year as athletes competed across 22 games for a prize pool worth $60 million. Photo: SPA

Similar steps are being taken in the UAE, as Dubai Multi Commodities Centre and Abu Dhabi’s twoFour54 are both building spaces for game development and esports teams.

Pickering says the results of these investments are already being seen at esports champions. Saudi Arabia’s Team Falcons compete across multiple games including Apex Legends and Counter-Strike 2. The Abu Dhabi fighting game duo Adel "Big Bird” Anouche and Amjad “Angrybird” Al Shalabi both competed in and won international tournaments and now represent a team in Japan, having been recruited for their high-level skills.

The high percentage of female gamers in Saudi Arabia is also encouraging, Pickering says. He adds that it is higher than the global average, which is 20 to 22 per cent. "Female gamers often play the same titles as men at equal levels," he explains. "They want to compete against male players, and our role is to create platforms for that.”

Key facilities
  • Olympic-size swimming pool with a split bulkhead for multi-use configurations, including water polo and 50m/25m training lanes
  • Premier League-standard football pitch
  • 400m Olympic running track
  • NBA-spec basketball court with auditorium
  • 600-seat auditorium
  • Spaces for historical and cultural exploration
  • An elevated football field that doubles as a helipad
  • Specialist robotics and science laboratories
  • AR and VR-enabled learning centres
  • Disruption Lab and Research Centre for developing entrepreneurial skills
WOMAN AND CHILD

Director: Saeed Roustaee

Starring: Parinaz Izadyar, Payman Maadi

Rating: 4/5

Bournemouth 0

Manchester United 2
Smalling (28'), Lukaku (70')

The Settlers

Director: Louis Theroux

Starring: Daniella Weiss, Ari Abramowitz

Rating: 5/5

While you're here
The five pillars of Islam

1. Fasting 

2. Prayer 

3. Hajj 

4. Shahada 

5. Zakat 

Premier Futsal 2017 Finals

Al Wasl Football Club; six teams, five-a-side

Delhi Dragons: Ronaldinho
Bengaluru Royals: Paul Scholes
Mumbai Warriors: Ryan Giggs
Chennai Ginghams: Hernan Crespo
Telugu Tigers: Deco
Kerala Cobras: Michel Salgado

UAE v Gibraltar

What: International friendly

When: 7pm kick off

Where: Rugby Park, Dubai Sports City

Admission: Free

Online: The match will be broadcast live on Dubai Exiles’ Facebook page

UAE squad: Lucas Waddington (Dubai Exiles), Gio Fourie (Exiles), Craig Nutt (Abu Dhabi Harlequins), Phil Brady (Harlequins), Daniel Perry (Dubai Hurricanes), Esekaia Dranibota (Harlequins), Matt Mills (Exiles), Jaen Botes (Exiles), Kristian Stinson (Exiles), Murray Reason (Abu Dhabi Saracens), Dave Knight (Hurricanes), Ross Samson (Jebel Ali Dragons), DuRandt Gerber (Exiles), Saki Naisau (Dragons), Andrew Powell (Hurricanes), Emosi Vacanau (Harlequins), Niko Volavola (Dragons), Matt Richards (Dragons), Luke Stevenson (Harlequins), Josh Ives (Dubai Sports City Eagles), Sean Stevens (Saracens), Thinus Steyn (Exiles)

MOUNTAINHEAD REVIEW

Starring: Ramy Youssef, Steve Carell, Jason Schwartzman

Director: Jesse Armstrong

Rating: 3.5/5

The years Ramadan fell in May

1987

1954

1921

1888

Hot%20Seat
%3Cp%3EDirector%3A%20James%20Cullen%20Bressack%3Cbr%3E%3Cbr%3EStars%3A%20Mel%20Gibson%2C%20Kevin%20Dillon%2C%20Shannen%20Doherty%2C%20Sam%20Asghari%3Cbr%3E%3Cbr%3ERating%3A%201%2F5%3C%2Fp%3E%0A
Why your domicile status is important

Your UK residence status is assessed using the statutory residence test. While your residence status – ie where you live - is assessed every year, your domicile status is assessed over your lifetime.

Your domicile of origin generally comes from your parents and if your parents were not married, then it is decided by your father. Your domicile is generally the country your father considered his permanent home when you were born. 

UK residents who have their permanent home ("domicile") outside the UK may not have to pay UK tax on foreign income. For example, they do not pay tax on foreign income or gains if they are less than £2,000 in the tax year and do not transfer that gain to a UK bank account.

A UK-domiciled person, however, is liable for UK tax on their worldwide income and gains when they are resident in the UK.

UAE currency: the story behind the money in your pockets
LILO & STITCH

Starring: Sydney Elizebeth Agudong, Maia Kealoha, Chris Sanders

Director: Dean Fleischer Camp

Rating: 4.5/5

Zimbabwe v UAE, ODI series

All matches at the Harare Sports Club:

1st ODI, Wednesday, April 10

2nd ODI, Friday, April 12

3rd ODI, Sunday, April 14

4th ODI, Tuesday, April 16

UAE squad: Mohammed Naveed (captain), Rohan Mustafa, Ashfaq Ahmed, Shaiman Anwar, Mohammed Usman, CP Rizwan, Chirag Suri, Mohammed Boota, Ghulam Shabber, Sultan Ahmed, Imran Haider, Amir Hayat, Zahoor Khan, Qadeer Ahmed

North Pole stats

Distance covered: 160km

Temperature: -40°C

Weight of equipment: 45kg

Altitude (metres above sea level): 0

Terrain: Ice rock

South Pole stats

Distance covered: 130km

Temperature: -50°C

Weight of equipment: 50kg

Altitude (metres above sea level): 3,300

Terrain: Flat ice
 

The five pillars of Islam
UAE currency: the story behind the money in your pockets
The Bio

Favourite vegetable: “I really like the taste of the beetroot, the potatoes and the eggplant we are producing.”

Holiday destination: “I like Paris very much, it’s a city very close to my heart.”

Book: “Das Kapital, by Karl Marx. I am not a communist, but there are a lot of lessons for the capitalist system, if you let it get out of control, and humanity.”

Musician: “I like very much Fairuz, the Lebanese singer, and the other is Umm Kulthum. Fairuz is for listening to in the morning, Umm Kulthum for the night.”

Updated: February 24, 2025, 3:01 AM`