The UAE's gaming industry is growing as more professionals arrive to join the workforce. Antonie Robertson / The National
The UAE's gaming industry is growing as more professionals arrive to join the workforce. Antonie Robertson / The National
The UAE's gaming industry is growing as more professionals arrive to join the workforce. Antonie Robertson / The National
The UAE's gaming industry is growing as more professionals arrive to join the workforce. Antonie Robertson / The National

The recruitment drive taking UAE gaming industry to a higher level as east Europeans get connected


Faisal Al Zaabi
  • English
  • Arabic

Mission Hire, a recruitment agency with offices in Dubai, Latvia and Poland is helping connect professionals with gaming companies, and the UAE is proving to be a popular destination.

Recruiting for video game studios is never straightforward. Unlike other industries, where education and experience are usually enough, in gaming it is important for a new hire to not only be professionally capable but also understand the project on several levels.

Marina Mendeleva, the company's founder and chief executive, moved to Dubai in 2022 to oversee recruitment efforts in the country, which she says has been growing steadily for the past five years. “A lot of companies are setting up their gaming studios in the UAE because the government supports the gaming industry’s development,” she says.

Gaming in the Middle East is a big deal, with the region having the second most number of gamers at 559 million, behind Asia-Pacific which has 1.8 billion gamers, according to industry tracker Newzoo. Last year, the first Esports World Cup took place in Saudi Arabia, lasting eight weeks as gamers competed in 22 different tournaments.

Mission Hire's Ceo Maria Mendeleva speaks at Startups conference. Photo: Mission Hire
Mission Hire's Ceo Maria Mendeleva speaks at Startups conference. Photo: Mission Hire

Mendeleva, who is from Belarus, says more and more gaming professionals from Eastern Europe are moving to the UAE and joining local companies and their workforce. Countries such as Poland, Cyprus and Ukraine have seen global success in their gaming sectors as titles like World of Tanks, Cyberpunk 2077 and S.T.A.L.K.E.R. become popular.

When it comes to matching gaming companies with potential employees, Mendeleva says she and her team conduct interviews with the studio that posts the listing first to try to find out what they are like and what type of person they seek to employ that would be best for them.

“It’s not just sending over a CV,” she says. “You can expect to receive a lot of information about the candidates and their specific experiences, which would match with the game you’re working on.”

Recruiting from Eastern Europe does have its challenges though, as some new hires have a preconceived notion that they would immediately step into luxurious lifestyles. Mendeleva says that they try to educate beforehand about the country and its rules.

“Not all of them have been in the UAE before and there are myths about budgets. Some even expect a limousine waiting for them,” she says.

There are approximately 559 million gamers in the Middle East. Photo: Christopher Pike / The National
There are approximately 559 million gamers in the Middle East. Photo: Christopher Pike / The National

The gaming sector has specialists uniquely skilled for certain roles. When companies look to hire them, Mendeleva emphasises the importance of casting a wide net rather than limiting options with overly specific job listings.

“There are more people who actually have what we need in terms of the expertise, and the trick is actually to use the right strategy to find these people,” she adds.

Much like the rise of gaming, artificial intelligence is also on the up. She says that AI hasn't hurt the recruiting process, but rather introduced new jobs to the market. “The technology helps produce much more content for games. The trend that I see is that we hire more, not computer graphic artists, but more prompt engineers or art managers,” she says.

For professionals from Eastern Europe who want to work in the UAE, Mendeleva says she often doesn’t need to convince them or sell the idea but rather focuses on selling them on specific projects and whether or not it suits their personalities.

“You need to believe in the game, you need to like the game, you need to believe in the opportunity that lies behind the offer, and then relocation isn't a problem.”

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Who is Allegra Stratton?

 

  • Previously worked at The Guardian, BBC’s Newsnight programme and ITV News
  • Took up a public relations role for Chancellor Rishi Sunak in April 2020
  • In October 2020 she was hired to lead No 10’s planned daily televised press briefings
  • The idea was later scrapped and she was appointed spokeswoman for Cop26
  • Ms Stratton, 41, is married to James Forsyth, the political editor of The Spectator
  • She has strong connections to the Conservative establishment
  • Mr Sunak served as best man at her 2011 wedding to Mr Forsyth
Conflict, drought, famine

Estimates of the number of deaths caused by the famine range from 400,000 to 1 million, according to a document prepared for the UK House of Lords in 2024.
It has been claimed that the policies of the Ethiopian government, which took control after deposing Emperor Haile Selassie in a military-led revolution in 1974, contributed to the scale of the famine.
Dr Miriam Bradley, senior lecturer in humanitarian studies at the University of Manchester, has argued that, by the early 1980s, “several government policies combined to cause, rather than prevent, a famine which lasted from 1983 to 1985. Mengistu’s government imposed Stalinist-model agricultural policies involving forced collectivisation and villagisation [relocation of communities into planned villages].
The West became aware of the catastrophe through a series of BBC News reports by journalist Michael Buerk in October 1984 describing a “biblical famine” and containing graphic images of thousands of people, including children, facing starvation.

Band Aid

Bob Geldof, singer with the Irish rock group The Boomtown Rats, formed Band Aid in response to the horrific images shown in the news broadcasts.
With Midge Ure of the band Ultravox, he wrote the hit charity single Do They Know it’s Christmas in December 1984, featuring a string of high-profile musicians.
Following the single’s success, the idea to stage a rock concert evolved.
Live Aid was a series of simultaneous concerts that took place at Wembley Stadium in London, John F Kennedy Stadium in Philadelphia, the US, and at various other venues across the world.
The combined event was broadcast to an estimated worldwide audience of 1.5 billion.

Results

5pm: Al Falah – Maiden (PA) Dh80,000 (Turf) 1,200m; Winner: Bshara, Richard Mullen (jockey), Salem Al Ketbi (trainer)

5.30pm: Wathba Stallions Cup – Handicap (PA) Dh70,000 (T) 1,400m; Winner: AF Musannef, Tadhg O’Shea, Ernst Oertel

6pm: Al Dhafra – Maiden (PA) Dh80,000 (T) 1,600m; Winner: AF Mualami, Antonio Fresu, Abubakar Daud

6.30pm: Al Khaleej Al Arabi – Handicap (PA) Dh80,000 (T) 1,600m; Winner: Hawafez, Adrie de Vries, Abubakar Daud

7pm: Al Mafraq – Handicap (PA) Dh80,000 (T) 1,600m; Winner: JAP Almahfuz, Royston Ffrench, Irfan Ellahi

7.30pm: Al Samha – Handicap (TB) Dh80,000 (T) 1,600m; Winner: Celestial Spheres, Patrick Cosgrave, Ismail Mohammed

Brief scores:

Toss: Australia, chose to bat

Australia: 272-9 (50 ov)

Khawaja 100, Handscomb 52; Bhuvneshwar 3-48

India: 237 (50 ov)

Rohit 56, Bhuvneshwar 46; Zampa 3-46

Player of the Match: Usman Khawaja (Australia)

Player of the Series: Usman Khawaja (Australia)

AT%20A%20GLANCE
%3Cp%3E%3Cstrong%3EWindfall%3C%2Fstrong%3E%3Cbr%3EAn%20%E2%80%9Cenergy%20profits%20levy%E2%80%9D%20to%20raise%20about%20%C2%A35%20billion%20in%20a%20year.%20The%20temporary%20one-off%20tax%20will%20hit%20oil%20and%20gas%20firms%20by%2025%20per%20cent%20on%20extraordinary%20profits.%20An%2080%20per%20cent%20investment%20allowance%20should%20calm%20Conservative%20nerves%20that%20the%20move%20will%20dent%20North%20Sea%20firms%E2%80%99%20investment%20to%20save%20them%2091p%20for%20every%20%C2%A31%20they%20spend.%3Cbr%3E%3Cstrong%3EA%20universal%20grant%3C%2Fstrong%3E%3Cbr%3EEnergy%20bills%20discount%2C%20which%20was%20effectively%20a%20%C2%A3200%20loan%2C%20has%20doubled%20to%20a%20%C2%A3400%20discount%20on%20bills%20for%20all%20households%20from%20October%20that%20will%20not%20need%20to%20be%20paid%20back.%3Cbr%3E%3Cstrong%3ETargeted%20measures%3C%2Fstrong%3E%3Cbr%3EMore%20than%20eight%20million%20of%20the%20lowest%20income%20households%20will%20receive%20a%20%C2%A3650%20one-off%20payment.%20It%20will%20apply%20to%20households%20on%20Universal%20Credit%2C%20Tax%20Credits%2C%20Pension%20Credit%20and%20legacy%20benefits.%3Cbr%3ESeparate%20one-off%20payments%20of%20%C2%A3300%20will%20go%20to%20pensioners%20and%20%C2%A3150%20for%20those%20receiving%20disability%20benefits.%3C%2Fp%3E%0A
Brief scores:

Toss: Rajputs, elected to field first

Sindhis 94-6 (10 ov)

Watson 42; Munaf 3-20

Rajputs 96-0 (4 ov)

Shahzad 74 not out

The details

Colette

Director: Wash Westmoreland

Starring: Keira Knightley, Dominic West

Our take: 3/5

Results
%3Cp%3E%0D%3Cstrong%3EElite%20men%3C%2Fstrong%3E%0D%3Cbr%3E1.%20Amare%20Hailemichael%20Samson%20(ERI)%202%3A07%3A10%0D%3Cbr%3E2.%20Leornard%20Barsoton%20(KEN)%202%3A09%3A37%0D%3Cbr%3E3.%20Ilham%20Ozbilan%20(TUR)%202%3A10%3A16%0D%3Cbr%3E4.%20Gideon%20Chepkonga%20(KEN)%202%3A11%3A17%0D%3Cbr%3E5.%20Isaac%20Timoi%20(KEN)%202%3A11%3A34%0D%3Cbr%3E%3Cstrong%3EElite%20women%3C%2Fstrong%3E%0D%3Cbr%3E1.%20Brigid%20Kosgei%20(KEN)%202%3A19%3A15%0D%3Cbr%3E2.%20Hawi%20Feysa%20Gejia%20(ETH)%202%3A24%3A03%0D%3Cbr%3E3.%20Sintayehu%20Dessi%20(ETH)%202%3A25%3A36%0D%3Cbr%3E4.%20Aurelia%20Kiptui%20(KEN)%202%3A28%3A59%0D%3Cbr%3E5.%20Emily%20Kipchumba%20(KEN)%202%3A29%3A52%3C%2Fp%3E%0A
Citadel: Honey Bunny first episode

Directors: Raj & DK

Stars: Varun Dhawan, Samantha Ruth Prabhu, Kashvi Majmundar, Kay Kay Menon

Rating: 4/5

Name: Brendalle Belaza

From: Crossing Rubber, Philippines

Arrived in the UAE: 2007

Favourite place in Abu Dhabi: NYUAD campus

Favourite photography style: Street photography

Favourite book: Harry Potter

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SolarWinds supply chain attack: Came to light in December 2020 but had taken root for several months, compromising major tech companies, governments and its entities

Microsoft Exchange server exploitation: March 2021; attackers used a vulnerability to steal emails

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Log4j breach: December 2021; attackers exploited the Java-written code to inflitrate businesses and governments

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Updated: January 20, 2025, 7:40 AM`