Neither Stefan Kendal Gordy nor his nephew Skyler Austen Gordy are what you might call household names. But in their guise as DJ Redfoo and SkyBlu, the bling-flashing “party pimps” at the helm of LMFAO, they constitute one of the most successful hitmaking outfits of recent times.
Although they recently announced a hiatus to pursue solo projects, to date, the Gordys have released two wildly popular albums: 2009’s Grammy-nominated Party Rock and 2011’s Billboard chart-topping Sorry for Party Rocking. The critics, however, have generally not warmed to them. The British music magazine NME called the group’s second album “soul-destroying”, noting its “aggressive misogyny” and “imbecilic” songs, and giving it a pretty unequivocal 0/10.
The general public, though, have decided they rather like LMFAO. Consider the view counts on their YouTube videos – Party Rock Anthem has had 487 million views and Sexy and I Know It 249 million, although Sorry for Party Rocking currently lags behind with a mere 123 million and counting. Their influence on international pop, too, has been unmistakable: it’s difficult to imagine that the K-pop icon Psy’s Gangnam Style, in September hailed by Guinness World Records as the most liked video in YouTube history, could have happened without Redfoo and SkyBlu laying the foundations.
Notionally, LMFAO’s club-friendly electro-pop seems to fit pretty neatly into the genre Americans are currently defining as “EDM” (electronic dance music, to you and me). But whereas the sound’s leading lights, David Guetta and Swedish House Mafia, appear to consider themselves rock stars with all the big-stage pomposity that implies, there is something of the circus to LMFAO. The stagewear – gold chains, novelty sunglasses, zebra-print leggings – is simultaneously a celebration and a caricature of club fashion. The music cribs from the crassest and silliest corners of electro-pop and hip-hop. Their videos feature cameos from the likes of David Hasselhoff and Ron Jeremy and are packed with props such as inflatable zebras, colourful afro wigs and a dancing man with a cardboard box on his head – more a 13-year-old boy’s idea of a wild party than P Diddy’s VIP room. The songs are risqué, but in a silly way: “I work out!” raps Redfoo on Sexy and I Know It – the joke being that the pigeon-chest and worryingly skimpy Borat-style speedos he displays in the flesh-flashing video suggest otherwise.
However it might appear, though, LMFAO are far from a pair of doofuses who got lucky. Stefan is the son of Berry Gordy, the Detroit record producer behind the 1960s hit factory Motown; Skyler is Berry’s grandson. They grew up in Los Angeles’ wealthy Pacific Palisades district, home to many of Hollywood’s great and good and the filming location for shows including Curb Your Enthusiasm and Baywatch. The pair cut their teeth as DJs about town, but hedonistic tales filtering back from Miami’s annual dance expo, the Winter Music Conference, -inspired them to piece together their first song. Stefan’s friend will.i.am, of The Black Eyed Peas, made the introductions to the Interscope chief executive Jimmy Iovine, and suddenly LMFAO were a band.
On Friday LMFAO’s SkyBlu brings his Who Came To Party? tour to the Atelier/Festival at Meydan Racecourse. Such solo tours, backed up by talk of a split from Redfoo, have fanned rumours that LMFAO are drawing to a close. But, SkyBlu insists, they are not. “It’s kind of like, let us get our wind up, let us kind of show the world who we are as individuals,” he told MTV. “And then we come together stronger than ever.” This party isn’t over yet.
In numbers: PKK’s money network in Europe
Germany: PKK collectors typically bring in $18 million in cash a year – amount has trebled since 2010
Revolutionary tax: Investigators say about $2 million a year raised from ‘tax collection’ around Marseille
Extortion: Gunman convicted in 2023 of demanding $10,000 from Kurdish businessman in Stockholm
Drug trade: PKK income claimed by Turkish anti-drugs force in 2024 to be as high as $500 million a year
Denmark: PKK one of two terrorist groups along with Iranian separatists ASMLA to raise “two-digit million amounts”
Contributions: Hundreds of euros expected from typical Kurdish families and thousands from business owners
TV channel: Kurdish Roj TV accounts frozen and went bankrupt after Denmark fined it more than $1 million over PKK links in 2013
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Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.
Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.
“Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.
Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.
“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.
Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.
From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.
Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.
BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.
Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.
Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.
“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.
Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.
“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.
“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”
The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”
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