Rolling Stones choose London’s ‘home of rock ’n’ roll’ as place to open first shop

English rock legends The Rolling Stones will open their first shop in central London in the capital’s ‘home of rock’n’roll’.

The shop, called RS No 9 Carnaby, will open at 9 Carnaby Street in Soho on September 9. It will include exclusive new fashion and merchandise under shop’s brand available in-store and online.

At RS No 9 Carnaby, fans will be able to buy exclusive new fashion and merchandise of the band.

Among the items that can be purchased include a special glassware has been developed with Baccarat engraved with the signature Rolling Stones tongue.

Feature chairs and scarves from The Soloist, and raincoats and hats from high-end Swedish raincoat brand Stutterheim will also be available in the collection.  Items will also be available to buy online.

The band's tracks will be played in the store, including tracks from the coming release of the remastered Goats Head Soup album and Scarlet single.

The themed-store's window will house a soundwave installation taken from the opening to the 1966 single Paint It Black.

“Soho has always encapsulated Rock ’n’ Roll so Carnaby Street was the perfect spot for our own store. We are confident this exciting project that our friends at Bravado have created will be an unrivalled experience for everyone to come to London and enjoy,” the band said.

The central London district has a rich musical history. It was home to The 2i’s, the first rock club in Europe, in the mid-50s, which hosted the likes of Cliff Richard and Tommy Steele. Other music venues later opened there like the Marquee Club and Trident, which hosted the likes of The Beatles, The Rolling Stones, T-Rex and Thin Lizzy.

The Rolling Stones shop will be jointly managed by the band and Bravado, a music fashion and merchandise company.

“With this innovative partnership, the Rolling Stones add yet another cultural touchpoint to their rich legacy,” Mat Vlasic, CEO, Bravado said.

“RS No 9 Carnaby is the result of years of planning and decades of building one of the world's most recognised brands. It creates a destination where fans can connect and immerse themselves in the music, style and spirit of one of the world's most iconic and beloved bands.”