<span>Luis Fonsi’s success <a href="https://www.thenational.ae/arts-culture/music/luis-fonsi-music-can-be-so-powerful-that-it-can-bind-and-unite-cultures-1.749149">represents a new wave of Latin pop</a> sweeping the world. Here are three other artists who have either made it big or are on their way to success</span> <span>It's a shame we live in a world where Pitbull is a global star, while the more talented and experience Daddy Yankee (pictured below) is languishing in fans-only status. But that could soon change, with the Puerto Rican singer and rapper on the cusp of international stardom. Ever since his appearance on Fonsi's </span><span><em>Despacito</em></span><span><em>,</em></span><span> the 41-year-old has been busy touring internationally and showcasing his massive body of work, which includes seven albums. His latest single,</span><span><em> </em></span><span><em>Dura</em></span><span>, is a summer hit across Latin America and its '90s-inspired video is on its way to achieving a billion views on YouTube.</span> <span>The reggaeton duo emerged out of the Alamara district, which has long been viewed as the birthplace of Cuban hip-hop. After performing in government-sanctioned venues and street parties in their homeland, Gente De Zona (Spanish for "people of the district") were catapulted to stardom courtesy of their exuberant turn in Enrique Iglesias's 2014 single </span><span><em>Bailando</em></span><span>. They capitalised on the exposure and swiftly released their debut album </span><span><em>Visualizate</em></span><span>, which went on to win a Grammy last year. Regional fans should also know the duo from their appearance on the Mohammed Assaf track </span><span><em>Baddek Enaya.</em></span> <span>Ever since forming in Bogota in 2005, the Colombian group, fronted by Liliana Saumet (pictured below), have made a name for themselves with their left-field take on Latin-inspired pop. With music critics labelling their zippy sound as "electro tropical" and "psychedelic cumbia", the group are fond of blending Colombian grooves with electronic sounds. As a result, they have been feted by the Western indie music community, and have played at major US music festivals South by Southwest and Coachella. Last year, Bomba Estereo released their fifth album, </span><span><em>Ayo</em></span><span>.</span> ________________________ <strong>Read more:</strong> <strong><a href="https://www.thenational.ae/arts-culture/music/album-review-scorpion-finds-drake-stung-and-self-absorbed-1.747480">Album review: ‘Scorpion’ finds Drake stung and self-absorbed</a></strong> <strong><a href="https://www.thenational.ae/arts-culture/music/artists-of-arabic-heritage-making-waves-in-mainstream-hip-hop-1.745730">Artists of Arabic heritage making waves in mainstream hip-hop</a></strong> ________________________
