Shining bright: Jordanian teenager Issam Alnajjar appears in Spotify's billboard in New York. Courtesy Spotify
Shining bright: Jordanian teenager Issam Alnajjar appears in Spotify's billboard in New York. Courtesy Spotify
Shining bright: Jordanian teenager Issam Alnajjar appears in Spotify's billboard in New York. Courtesy Spotify
Shining bright: Jordanian teenager Issam Alnajjar appears in Spotify's billboard in New York. Courtesy Spotify

Jordanian teen singer Issam Alnajjar appears on Spotify's Times Square billboard


Saeed Saeed
  • English
  • Arabic

Issam Alnajjar is the latest Arab singer to appear on Spotify’s digital billboard in New York City.

The Jordanian teenager had his name up in lights on Friday thanks to a new single premiering exclusively on the platform.

Released as part of Spotify's emerging artist initiative Radar, Turning Me Up (Hadal Ahbek), is a club-ready remix of 2020's viral hit Hadal Ahbek and features Canadian artists, Ali Gatie and DJ duo Loud Luxury.

As part of the campaign, Alnajjar also appeared in another Spotify billboard at the CF Toronto Eaton Centre in Canada.

'Hadal Ahbek': the song that changed Alnajjar’s life

These moves continues Alnajjar skyrocketing success after Hadal Ahbek went viral at the start of the year.

Released last September, the catchy folk-pop tune went on to top the Global Viral 50 – a chart measuring how songs are shared on the platform, blogs and social media.

That rise to the top is the culmination of reaching several number one positions in similar country-specific charts on the platform, including in the US, UK, UAE, Saudi Arabia, Malaysia and India. This means Alnajjar's track, the title of which translates to I'll Keep Loving You, was at the time being shared more than those of superstars such as Justin Bieber and The Weeknd.

As a result of the hype, Alnajjar recently signed a deal as the face of Universal Arabic Music, a fledgling boutique label co-launched by Wassim "Sal" Slaiby, the Lebanese-Canadian record executive and manager of The Weeknd.

In a recent in interview with The National, Alnajjar said he is busy writing new songs in Jordan under the guidance of Slaiby.

“I honestly feel like I am part of an A-list team,” he said.

“Working with (Slaiby) is great because he tells me to stay focused on making music and that’s the only thing I should worry about. He cares a lot about my feelings, and gives me advice to make sure I am in the right mental place to make music.”

How to get on a billboard 

Alnajjar is following some of the Arab pop music greats in getting featured in Spotify's marquee billboards.

In September, Mohamed Ramadan's image was projected in Times Square as part of the launch of new single Ya Habibi. He was was the second Arab singing artist to appear, following fellow Egyptian singer Amr Diab's appearance in November 2019.

Mohamed Ramadan's new single is promoted in Spotify's billboard in New York. Courtesy: Spotify
Mohamed Ramadan's new single is promoted in Spotify's billboard in New York. Courtesy: Spotify

Meanwhile, as part of Spotify's Arab female music talent spotlight Sawtik, a number of independent artists, such as Saudi Arabia's Shahd El Shaarawy and Lebanon's Carla Chamoun have had their faces beamed on billboards across Saudi Arabia, Egypt, Jordan and Morocco.

Arab independent musicians shine: Arabia's Shahd El Shaarawy and Lebanon Carla Chamoun appear in a Spotify Billboard in Jeddah, Saudi Arabia.
Arab independent musicians shine: Arabia's Shahd El Shaarawy and Lebanon Carla Chamoun appear in a Spotify Billboard in Jeddah, Saudi Arabia.

For an artist to get their name up in lights doesn't require a cheque or contact book. According to Wissam Khodur, Spotify's head of artist and label partnerships, to get the career-defining placement on any one of the platform's billboards, an artist just needs to keep working.

"Don't think that your music is not noticed, because I am telling you it is," he told The National.

“We have music editors that are so on point that they make sure to listen to the tracks that come through. We are always checking data to see how tracks are going and where it is being picked up. If we feel the artist is one to watch then we will definitely collaborate with them on all kinds of campaigns.”

Dust and sand storms compared

Sand storm

  • Particle size: Larger, heavier sand grains
  • Visibility: Often dramatic with thick "walls" of sand
  • Duration: Short-lived, typically localised
  • Travel distance: Limited 
  • Source: Open desert areas with strong winds

Dust storm

  • Particle size: Much finer, lightweight particles
  • Visibility: Hazy skies but less intense
  • Duration: Can linger for days
  • Travel distance: Long-range, up to thousands of kilometres
  • Source: Can be carried from distant regions
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While you're here
Key facilities
  • Olympic-size swimming pool with a split bulkhead for multi-use configurations, including water polo and 50m/25m training lanes
  • Premier League-standard football pitch
  • 400m Olympic running track
  • NBA-spec basketball court with auditorium
  • 600-seat auditorium
  • Spaces for historical and cultural exploration
  • An elevated football field that doubles as a helipad
  • Specialist robotics and science laboratories
  • AR and VR-enabled learning centres
  • Disruption Lab and Research Centre for developing entrepreneurial skills
Under-21 European Championship Final

Germany 1 Spain 0
Weiser (40')

UAE currency: the story behind the money in your pockets
The specs
Engine: 77.4kW all-wheel-drive dual motor
Power: 320bhp
Torque: 605Nm
Transmission: Single-speed automatic
Price: From Dh219,000
On sale: Now
Lexus LX700h specs

Engine: 3.4-litre twin-turbo V6 plus supplementary electric motor

Power: 464hp at 5,200rpm

Torque: 790Nm from 2,000-3,600rpm

Transmission: 10-speed auto

Fuel consumption: 11.7L/100km

On sale: Now

Price: From Dh590,000

'My Son'

Director: Christian Carion

Starring: James McAvoy, Claire Foy, Tom Cullen, Gary Lewis

Rating: 2/5

Benefits of first-time home buyers' scheme
  • Priority access to new homes from participating developers
  • Discounts on sales price of off-plan units
  • Flexible payment plans from developers
  • Mortgages with better interest rates, faster approval times and reduced fees
  • DLD registration fee can be paid through banks or credit cards at zero interest rates
Champions League Last 16

Red Bull Salzburg (AUT) v Bayern Munich (GER) 

Sporting Lisbon (POR) v Manchester City (ENG) 

Benfica (POR) v Ajax (NED) 

Chelsea (ENG) v Lille (FRA) 

Atletico Madrid (ESP) v Manchester United (ENG) 

Villarreal (ESP) v Juventus (ITA) 

Inter Milan (ITA) v Liverpool (ENG) 

Paris Saint-Germain v Real Madrid (ESP)  

La Mer lowdown

La Mer beach is open from 10am until midnight, daily, and is located in Jumeirah 1, well after Kite Beach. Some restaurants, like Cupagahwa, are open from 8am for breakfast; most others start at noon. At the time of writing, we noticed that signs for Vicolo, an Italian eatery, and Kaftan, a Turkish restaurant, indicated that these two restaurants will be open soon, most likely this month. Parking is available, as well as a Dh100 all-day valet option or a Dh50 valet service if you’re just stopping by for a few hours.
 

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Meydan card

6.30pm: Al Maktoum Challenge Round-1 (PA) Group 1 US$65,000 (Dirt) 1,600m
7.05pm: Conditions (TB) $100,000 (Turf) 1,400m
7.40pm: UAE 2000 Guineas Trial (TB) $100,000 (D) 1,600m
8.15pm: Handicap (TB) $175,000 (T) 1,200m
8.50pm: Al Maktoum Challenge Round-1 (TB) Group 2 $350,000 (D) 1,600m
9.25pm: Handicap (TB) $175,000 (D) 1,900m
10pm: Handicap (TB) $135,000 (T) 1,600m

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Quick pearls of wisdom

Focus on gratitude: And do so deeply, he says. “Think of one to three things a day that you’re grateful for. It needs to be specific, too, don’t just say ‘air.’ Really think about it. If you’re grateful for, say, what your parents have done for you, that will motivate you to do more for the world.”

Know how to fight: Shetty married his wife, Radhi, three years ago (he met her in a meditation class before he went off and became a monk). He says they’ve had to learn to respect each other’s “fighting styles” – he’s a talk it-out-immediately person, while she needs space to think. “When you’re having an argument, remember, it’s not you against each other. It’s both of you against the problem. When you win, they lose. If you’re on a team you have to win together.” 

Tearful appearance

Chancellor Rachel Reeves set markets on edge as she appeared visibly distraught in parliament on Wednesday. 

Legislative setbacks for the government have blown a new hole in the budgetary calculations at a time when the deficit is stubbornly large and the economy is struggling to grow. 

She appeared with Keir Starmer on Thursday and the pair embraced, but he had failed to give her his backing as she cried a day earlier.

A spokesman said her upset demeanour was due to a personal matter.

UAE currency: the story behind the money in your pockets
Your Guide to the Home
  • Level 1 has a valet service if you choose not to park in the basement level. This level houses all the kitchenware, including covetable brand French Bull, along with a wide array of outdoor furnishings, lamps and lighting solutions, textiles like curtains, towels, cushions and bedding, and plenty of other home accessories.
  • Level 2 features curated inspiration zones and solutions for bedrooms, living rooms and dining spaces. This is also where you’d go to customise your sofas and beds, and pick and choose from more than a dozen mattress options.
  • Level 3 features The Home’s “man cave” set-up and a display of industrial and rustic furnishings. This level also has a mother’s room, a play area for children with staff to watch over the kids, furniture for nurseries and children’s rooms, and the store’s design studio.
     
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