Gwyneth Paltrow's movie Country Strong sings the blues



Critics didn't buy Gwyneth Paltrow's new movie, Country Strong, writes Ben East, so which fictitious musicians have scored hits?

As films set in the world of country music go, Gwyneth Paltrow's latest movie appears to be, in the words of the 1964 Johnny Cash song, Bad News. Country Strong, in which Paltrow plays a fragile, troubled Nashville star hoping for one last shot at the big time, certainly sounds like it contains all the ingredients for emotive drama. But the critics were decidedly less impressed. The New York Times moaned that it suffered from an "absence of detail, texture, life". The script doesn't "shy away from coincidence or predictability" said Variety, and the "story is sillier - and more tone-deaf - than Paltrow's advice website", mocked Village Voice.

Unsurprisingly, Country Strong has not been a huge success at the US box office, although most critics were pleasantly surprised by Paltrow's portrayal of a faded country star - if not the vehicle she stars in. But then, her latest project was always going to be a gamble. Making up a convincing fictitious band and asking an audience to both like their songs and believe in their story is by no means an easy task - as anyone who endured the noise made by Wyld Stallyns (the group Bill & Ted front in their Excellent Adventure) will attest. After all, there have been enough enjoyable and revealing biopics about real-life musicians in recent years - Walk The Line (Johnny Cash), Ray (Ray Charles), Control (Joy Division) - to make the prospect of investing in the lives of rock'n'roll stars who don't even exist seem a little pointless.

Country Strong had a problem right from the start, however. And that was the presence of another film that similarly wallows in the downbeat world of a fictional country music star - but combined the right music with the right story in spectacular fashion. Jeff Bridges was perfectly cast in Crazy Heart as a world-weary, down-on-his-luck country musician, and his languid performance won him an Oscar for Best Actor. It was also telling that the Best Original Song gong went to a track from the film too: Ryan Bingham and T-Bone Burnett's The Weary Kind. Rightly so: the melancholy sound perfectly matched the feel of the film.

Of course, you'd hope Bingham could come up with an instantly memorable tune - he's a country music songwriter of some note in real life. But it definitely helped that Bridges performed the songs in the film himself, imbuing both the music and the tale with rough-hewn earthiness and believability.

Having T-Bone Burnett on board also helped matters - in 2000 he produced the multimillion-selling bluegrass soundtrack to O Brother, Where Art Thou. It's not strictly a film about a fictional band, but a crucial plot development sees the trio of chain-gang escapees come across a young guitarist. Together, they record as The Soggy Bottom Boys, at a radio station owned by - as this is a Coen Brothers film - a strange blind man. Sadly, George Clooney, as the escapee Ulysses Everett McGill, was only miming. But proof that The Soggy Bottom Boys had been a persuasive act came with a subsequent American tour by the musicians who actually performed the songs.

But The Soggy Bottom Boys have a long way to go before they match the most famous fictitious band ever: Spinal Tap. The rock mockumentary in which they starred, This Is Spinal Tap, was such a brilliant satire of the ridiculous excesses of heavy metal, the director Rob Reiner had to remind people that this wasn't a real band at all. Indeed, several real-life rock bands failed to find the funny side back in 1984 (particularly Aerosmith, who thought it a little too close to home). But for everyone else, it didn't just skewer the pathetically needy existence of rock stars, it also contained some of the best parody songs ever created - which is why, 25 years later, the spoof British metal band sold out venues across the world when they went on an anniversary tour. And the film worked because it contained just enough truth to be plausible. In fact, too much for some: Noel Gallagher once remarked (with some glee) that his brother in Oasis, Liam, had once stormed out of a Spinal Tap live show after getting sick of the jokes. He had believed to that point that Spinal Tap were a real band and the film a no-holds-barred documentary.

To be fair to Liam Gallagher, it's an easy mistake to make. After all, The Monkees started out as a fictional television series about a Beatles-esque foursome, recorded albums and made a feature film, and ended up becoming a real group. It became genuinely difficult to know whether Davy Jones, Mike Nesmith, Micky Dolenz and Peter Tork were playing at being a band or were actually in one. In the end it was the latter - and the songs have endured.

Of course, there's another way to fashion a convincing fictional band: have them sing songs we already know, but in believable contexts. The Commitments did this in fine style in Alan Parker's gritty black comedy with real heart and soul about an Irish covers band. And while The Blues Brothers might be a little more fantastical, when John Belushi cranks out the classics, it's great fun.

Such films work because the songs provide the backbone to the story. It's why Cameron Crowe's semi-autobiographical Almost Famous - in which the rock group Stillwater are a note-perfect combination of the likes of The Eagles and Led Zeppelin - has lasted and Todd Haynes's glam-rock film Velvet Goldmine hasn't. We're asked to believe in a protagonist who is clearly a thinly-veiled David Bowie - but without the tunes to match.

Country Strong's songs aren't that bad. They conform to all the country clichés - but then, so does the film. And that's the problem - the best movies starring fictitious bands don't just throw together a whole load of stereotypes and hope they stick. They're a finely tuned amalgam of good music and believable stories. As David St Hubbins says in Spinal Tap: "It's such a fine line, between stupid and clever."

Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

From Zero

Artist: Linkin Park

Label: Warner Records

Number of tracks: 11

Rating: 4/5

COMPANY PROFILE
Name: Kumulus Water
 
Started: 2021
 
Founders: Iheb Triki and Mohamed Ali Abid
 
Based: Tunisia 
 
Sector: Water technology 
 
Number of staff: 22 
 
Investment raised: $4 million