She's long been touted as the queen of the music industry, and now Beyonce has urged fans to follow her "on her throne" for a powerful new cause.
The singer-songwriter unexpectedly released a new single, Black Parade, on Friday, June 19, to celebrate Juneteenth.
The tune, which was unveiled exclusively on Tidal before rolling out to other platforms, comes with a stirring message, echoing the weekend's holiday commemorating the end of slavery in the US.
"I'm goin' back to the South / Where my roots ain't watered down," the star sings in the track, her first solo release since 2019's The Gift. " Here I come on my throne, sittin' high / Follow my parade, oh, my parade."
The single isn't just an anthem for those championing racial equality as part of ongoing protests around the world, either.
Proceeds from the song will "benefit black-owned small businesses" as part of a new initiative, Beyonce revealed on Instagram
"Happy Juneteenth Weekend! I hope we continue to share joy and celebrate each other, even in the midst of struggle. Please continue to remember our beauty, strength and power," the 38-year-old wrote on Instagram, as she shared a link to a Black Parade Route page on her website.
"Black Parade celebrates you, your voice and your joy."
The webpage contains a directory of black-owned businesses in the US, from beauty brands and homewares to restaurants and cafes, as well as a link to a Tidal playlist that comprises black artists.
The list has been compiled with the help of Zerina Akers, Beyonce's long-time stylist.
"Being Black is your activism. Black excellence is a form of protest. Black joy is your right," the page adds.
Money raised by Black Parade will benefit BeyGOOD's Black Business Impact Fund, which supports struggling black-owned companies.
In recent weeks, Beyonce has also penned open letter demanding justice in the deaths of both George Floyd and Breonna Taylor.
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Tomorrow 2021
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Labour dispute
The insured employee may still file an ILOE claim even if a labour dispute is ongoing post termination, but the insurer may suspend or reject payment, until the courts resolve the dispute, especially if the reason for termination is contested. The outcome of the labour court proceedings can directly affect eligibility.
- Abdullah Ishnaneh, Partner, BSA Law
RESULTS
Main card
Bantamweight 56.4kg: Mehdi Eljamari (MAR) beat Abrorbek Madiminbekov (UZB), Split points decision
Super heavyweight 94 kg: Adnan Mohammad (IRN) beat Mohammed Ajaraam (MAR), Split points decision
Lightweight 60kg: Zakaria Eljamari (UAE) beat Faridoon Alik Zai (AFG), RSC round 3
Light heavyweight 81.4kg: Taha Marrouni (MAR) beat Mahmood Amin (EGY), Unanimous points decision
Light welterweight 64.5kg: Siyovush Gulmamadov (TJK) beat Nouredine Samir (UAE), Unanimous points decision
Light heavyweight 81.4kg: Ilyass Habibali (UAE) beat Haroun Baka (ALG), KO second round
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The burning issue
The internal combustion engine is facing a watershed moment – major manufacturer Volvo is to stop producing petroleum-powered vehicles by 2021 and countries in Europe, including the UK, have vowed to ban their sale before 2040. The National takes a look at the story of one of the most successful technologies of the last 100 years and how it has impacted life in the UAE.
Read part four: an affection for classic cars lives on
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The biog
Favourite films: Casablanca and Lawrence of Arabia
Favourite books: Start with Why by Simon Sinek and Good to be Great by Jim Collins
Favourite dish: Grilled fish
Inspiration: Sheikh Zayed's visionary leadership taught me to embrace new challenges.
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Specs
Engine: Dual-motor all-wheel-drive electric
Range: Up to 610km
Power: 905hp
Torque: 985Nm
Price: From Dh439,000
Available: Now
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Temple numbers
Expected completion: 2022
Height: 24 meters
Ground floor banquet hall: 370 square metres to accommodate about 750 people
Ground floor multipurpose hall: 92 square metres for up to 200 people
First floor main Prayer Hall: 465 square metres to hold 1,500 people at a time
First floor terrace areas: 2,30 square metres
Temple will be spread over 6,900 square metres
Structure includes two basements, ground and first floor
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