BTS pop-up shop comes to Dubai for the first time in Middle East


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Fans of the world's biggest music group can now get their hands on official merchandise by the septet in the Middle East.

BTS Pop-Up: Space of BTS will open at BurJuman mall in Dubai for a limited time, featuring more than 400 products inspired by the group's songs, albums and the members themselves.

Brought to the UAE by Hybe, the K-pop group's record label, the pop-up has been a huge success in other parts of the world, spawning long queues of fans who proudly call themselves the Army.

The BTS pop-up shop will be open at BurJuman from September 9 to December 8. Photo: BurJuman
The BTS pop-up shop will be open at BurJuman from September 9 to December 8. Photo: BurJuman

Besides exclusive merchandise inspired by their hit songs such as Black Swan, ON, Butter and Dynamite, the BTS pop-up shop will also feature band-themed photo zones and other experiences. There will also be an area dedicated to BTS In the Soop, the reality TV show starring the seven members of the group.

E-commerce site morningKall, which is the official BTS merchandise distributor, says new products will be released every two weeks to keep up with the demand.

The pop-up will be open until December 8, with only 40 people allowed into the shop, on Level 1 of BurJuman, at once. Fans will not be allowed to bring in food or drinks.

BTS members Jin, Suga, J-Hope, RM, Jimin, V, and Jungkook are household names around the world, thanks to their massive groundbreaking success.

While whispers of a hiatus in June briefly caused widespread panic, as well as stocks of Hybe to plummet, the band have been busy releasing solo projects as well as collaborations with other major stars.

Discussions around South Korea's mandatory military service have also gained momentum, as some of the oldest BTS members are nearing the deadline, aged 30, for conscription. Jin's 30th birthday is in December, while Suga turned 29 in March.

Over the past few years, there’s been mounting pressure to exempt the group members from having to complete conscription.

The group returned to the spotlight last month, featuring in the song Bad Decisions by hit producer Benny Blanco, along with Snoop Dogg.

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Founded: 2015

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Updated: September 06, 2022, 2:08 PM`