Adele has released a new music video for her song Oh My God, the second single from her latest album, 30.
The entire video is in black-and-white and just under four minutes. But rather than seeing a sulking Adele, 33, we’re given a video in which the British singer undergoes a stylish journey as she is shown in a trio of outfits that reflect her current mood. Even the track itself is more of an upbeat, R&B-infused sound over the soulful vocals and sad ballads she's known for.
In the video, the first look features Adele in a Harris Reed transparent blouse covered with polka dots. She pairs it with a black corset top and an empire waist skirt. Next, we’re given a new custom look from a Louis Vuitton, which has the singer sporting a Nicolas Ghesquiere-designed brocade gown and white caplet as she sings in front of a neon halo.
Finally, she’s shown in a haute couture piece from Vivienne Westwood. Adele wears a red satin gown with a matching silk tulle bolero. She offered a preview of the look on Instagram ahead of the music video’s unveiling.
A study conducted by Love the Sales, which tracks insights into global shopping trends and celebrity fashion influences, says there was a high demand for brocade print clothing in the hours following the release of the music video, with searches up 316 per cent. There was also an increased demand for black leather gloves (170 per cent), polka dot tops (100 per cent), black corset tops (78 per cent) and pearl drop earrings (77 per cent).
The music video has been viewed more than eight million times since its release on Wednesday. Fans have also taken to social media to react to it. Here's a look at some of the best reactions:
A user called her "stunning" in the video:
Another said they were absolutely "mesmerised" and that it was "so fun to watch":
One user praised her music and lyrics, calling Adele a "musical legend":
Someone else said that a frame from the music video reminded them of artwork, and that it should be framed in Mexico City's Palacio de Bellas Artes, a cultural centre:
Upon the video's release, Adele thanked her crew involved on social media, "I got to work with Sam Brown again for Oh My God who directed the Rolling in the Deep video! So to collaborate together again a decade later was nostalgic to say the least."
"We filmed this one on the day Easy On Me dropped, there were a million things going on all at once. But the attention to detail from the crew was borderline hilarious – thank you so much for your patience and pulling it all together it was a lot of fun," she wrote.
She said, "Big thank you to Harris Reed, Louis Vuitton and The Queens Haus – Vivienne Westwood for the most stunning clothes for me to sing my 'I'm a hot mess' song in!"
F1 The Movie
Starring: Brad Pitt, Damson Idris, Kerry Condon, Javier Bardem
Director: Joseph Kosinski
Rating: 4/5
Gothia Cup 2025
4,872 matches
1,942 teams
116 pitches
76 nations
26 UAE teams
15 Lebanese teams
2 Kuwaiti teams
Killing of Qassem Suleimani
The specs
Price, base / as tested Dh1,100,000 (est)
Engine 5.2-litre V10
Gearbox seven-speed dual clutch
Power 630bhp @ 8,000rpm
Torque 600Nm @ 6,500rpm
Fuel economy, combined 15.7L / 100km (est)
WOMAN AND CHILD
Director: Saeed Roustaee
Starring: Parinaz Izadyar, Payman Maadi
Rating: 4/5
Company%20profile
%3Cp%3EName%3A%20Tabby%3Cbr%3EFounded%3A%20August%202019%3B%20platform%20went%20live%20in%20February%202020%3Cbr%3EFounder%2FCEO%3A%20Hosam%20Arab%2C%20co-founder%3A%20Daniil%20Barkalov%3Cbr%3EBased%3A%20Dubai%2C%20UAE%3Cbr%3ESector%3A%20Payments%3Cbr%3ESize%3A%2040-50%20employees%3Cbr%3EStage%3A%20Series%20A%3Cbr%3EInvestors%3A%20Arbor%20Ventures%2C%20Mubadala%20Capital%2C%20Wamda%20Capital%2C%20STV%2C%20Raed%20Ventures%2C%20Global%20Founders%20Capital%2C%20JIMCO%2C%20Global%20Ventures%2C%20Venture%20Souq%2C%20Outliers%20VC%2C%20MSA%20Capital%2C%20HOF%20and%20AB%20Accelerator.%3Cbr%3E%3C%2Fp%3E%0A
If you go
The flights
Emirates (www.emirates.com) and Etihad (www.etihad.com) both fly direct to Bengaluru, with return fares from Dh 1240. From Bengaluru airport, Coorg is a five-hour drive by car.
The hotels
The Tamara (www.thetamara.com) is located inside a working coffee plantation and offers individual villas with sprawling views of the hills (tariff from Dh1,300, including taxes and breakfast).
When to go
Coorg is an all-year destination, with the peak season for travel extending from the cooler months between October and March.
The specs: 2018 Nissan 370Z Nismo
The specs: 2018 Nissan 370Z Nismo
Price, base / as tested: Dh182,178
Engine: 3.7-litre V6
Power: 350hp @ 7,400rpm
Torque: 374Nm @ 5,200rpm
Transmission: Seven-speed automatic
Fuel consumption, combined: 10.5L / 100km
UAE currency: the story behind the money in your pockets
Conflict, drought, famine
Estimates of the number of deaths caused by the famine range from 400,000 to 1 million, according to a document prepared for the UK House of Lords in 2024.
It has been claimed that the policies of the Ethiopian government, which took control after deposing Emperor Haile Selassie in a military-led revolution in 1974, contributed to the scale of the famine.
Dr Miriam Bradley, senior lecturer in humanitarian studies at the University of Manchester, has argued that, by the early 1980s, “several government policies combined to cause, rather than prevent, a famine which lasted from 1983 to 1985. Mengistu’s government imposed Stalinist-model agricultural policies involving forced collectivisation and villagisation [relocation of communities into planned villages].
The West became aware of the catastrophe through a series of BBC News reports by journalist Michael Buerk in October 1984 describing a “biblical famine” and containing graphic images of thousands of people, including children, facing starvation.
Band Aid
Bob Geldof, singer with the Irish rock group The Boomtown Rats, formed Band Aid in response to the horrific images shown in the news broadcasts.
With Midge Ure of the band Ultravox, he wrote the hit charity single Do They Know it’s Christmas in December 1984, featuring a string of high-profile musicians.
Following the single’s success, the idea to stage a rock concert evolved.
Live Aid was a series of simultaneous concerts that took place at Wembley Stadium in London, John F Kennedy Stadium in Philadelphia, the US, and at various other venues across the world.
The combined event was broadcast to an estimated worldwide audience of 1.5 billion.
In numbers
Number of Chinese tourists coming to UAE in 2017 was... 1.3m
Alibaba’s new ‘Tech Town’ in Dubai is worth... $600m
China’s investment in the MIddle East in 2016 was... $29.5bn
The world’s most valuable start-up in 2018, TikTok, is valued at... $75bn
Boost to the UAE economy of 5G connectivity will be... $269bn
Game Changer
Director: Shankar
Stars: Ram Charan, Kiara Advani, Anjali, S J Suryah, Jayaram
Rating: 2/5
If you go
The Flights
Emirates and Etihad fly direct to Johannesburg from Dubai and Abu Dhabi respectively. Economy return tickets cost from Dh2,650, including taxes.
The trip
Worldwide Motorhoming Holidays (worldwidemotorhomingholidays.co.uk) operates fly-drive motorhome holidays in eight destinations, including South Africa. Its 14-day Kruger and the Battlefields itinerary starts from Dh17,500, including campgrounds, excursions, unit hire and flights. Bobo Campers has a range of RVs for hire, including the 4-berth Discoverer 4 from Dh600 per day.
UAE currency: the story behind the money in your pockets
