Ed Sheeran will play a full concert set at Off Limits. Getty Images
Ed Sheeran will play a full concert set at Off Limits. Getty Images
Ed Sheeran will play a full concert set at Off Limits. Getty Images
Ed Sheeran will play a full concert set at Off Limits. Getty Images

Ed Sheeran to headline Abu Dhabi's new Off Limits festival in April


Saeed Saeed
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Ed Sheeran is to headline a new Abu Dhabi music festival next year.

Off Limits, to run at Etihad Park on April 26, will have the Shape of You singer lead a bill of more than 20 artists performing across two stages. The remaining acts will be announced in the lead-up to the event. Ticket registration on Platinumlist begins on Wednesday, followed by pre-sale on Thursday and general sale on Friday at 11am.

In an exclusive interview with The National, Sia Farr, founder of organisers Theory Eleven Entertainment, said the festival would follow an "open format", meaning it will encompass different genres, including pop, electronic and hip-hop. Regional artists will also be included in the line-up.

"It will be the type of festival where you will have mainstream pop moving into rock or electronic music," he said. "Considering the diversity of the audiences in Abu Dhabi and the UAE, this is an ideal place to create these different kinds of experiences and all-day festivals that will keep fans engaged with all the different artists."

Off Limits is planned as a 12-hour extravaganza, with doors opening at 2pm. Sheeran will play a full-length concert set, of around two hours, after which other artists will perform into the early hours.

"He is going to play a complete concert, which is usually unheard of in a festival, where headline acts often perform shortened sets," he explained.

Ed Sheeran will headline Abu Dhabi festival Off Limits in 2024. Photo: Theory Eleven
Ed Sheeran will headline Abu Dhabi festival Off Limits in 2024. Photo: Theory Eleven

Because of the festival format, Sheeran’s return to the UAE will see him perform with a different stage design. His two sold-out dates in Dubai’s Sevens Stadium in January saw him play on a bespoke circular stage. For Off Limits, Farr said Sheeran and all other acts would perform across two stages designed by Germany’s Florian Wieder, who is credited with designing the pop-up arena for Adele's summer residency in Munich in August.

"He handled the entire design for Adele’s shows, from the stage to the food and beverage areas," he said. "For Off Limits, he will create something unique to the festival that is ultra-modern, futuristic, and cohesive."

Running in partnership with DCT Abu Dhabi, the Off Limits festival follows the coming Coldplay concerts at Zayed Sports City Stadium in January as tourism drawcards. Farr says Abu Dhabi’s move to become a cultural and entertainment hub also follows a trend adopted by countries such as the UK and Germany.

"The economic footprint these shows leave is undeniable, and this is why we are seeing more festivals becoming greater tourism-driving factors than before," he said. "In a lot of ways, I think post-pandemic, many dynamics have changed. Well-established countries are leaning heavily into destination tourism, and Abu Dhabi has been leading in that. I think destinations now don't look at festivals or concerts through an entertainment lens, but an economic one as well."

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Manchester United 2

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Name: Thndr
Started: 2019
Co-founders: Ahmad Hammouda and Seif Amr
Sector: FinTech
Headquarters: Egypt
UAE base: Hub71, Abu Dhabi
Current number of staff: More than 150
Funds raised: $22 million

Specs – Taycan 4S
Engine: Electric

Transmission: 2-speed auto

Power: 571bhp

Torque: 650Nm

Price: Dh431,800

Specs – Panamera
Engine: 3-litre V6 with 100kW electric motor

Transmission: 2-speed auto

Power: 455bhp

Torque: 700Nm

Price: from Dh431,800

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Engine: 3.4-litre twin-turbo V6 plus supplementary electric motor

Power: 464hp at 5,200rpm

Torque: 790Nm from 2,000-3,600rpm

Transmission: 10-speed auto

Fuel consumption: 11.7L/100km

On sale: Now

Price: From Dh590,000

Medicus AI

Started: 2016

Founder(s): Dr Baher Al Hakim, Dr Nadine Nehme and Makram Saleh

Based: Vienna, Austria; started in Dubai

Sector: Health Tech

Staff: 119

Funding: €7.7 million (Dh31m)

 

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Group B: Paris Saint-Germain, Atletico Madrid, Botafogo, Seattle.

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5.30pm: Handicap (TB) Dh90,000 1,400m; Winner: Greeley, Connor Beasley, Helal Al Alawi.

6pm: Emirates Fillies Classic Prestige (PA) Dh100,000 1,600m; Winner: Marzaga, Jim Crowley, Ana Mendez.

6.30pm: Emirates Colts Classic Prestige (PA) Dh100,000 1,600m; Winner: Jawaal, Jim Crowley, Majed Al Jahouri.

7pm: Wathba Stallions Cup Handicap (PA) Dh70,000 1,600m; Winner: AF Ashras, Tadhg O’Shea, Ernst Oertel.

7.30pm: Handicap (PA) Dh80,000 2,200m; Winner: Somoud, Richard Mullen, Ahmed Al Mehairbi.

Founders: Abdulmajeed Alsukhan, Turki Bin Zarah and Abdulmohsen Albabtain.

Based: Riyadh

Offices: UAE, Vietnam and Germany

Founded: September, 2020

Number of employees: 70

Sector: FinTech, online payment solutions

Funding to date: $116m in two funding rounds  

Investors: Checkout.com, Impact46, Vision Ventures, Wealth Well, Seedra, Khwarizmi, Hala Ventures, Nama Ventures and family offices

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Spurs: Alli (11')

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UAE currency: the story behind the money in your pockets
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UAE currency: the story behind the money in your pockets
UAE currency: the story behind the money in your pockets
Updated: December 04, 2024, 8:55 AM`