More and more platforms are finding ways for users to pay for creators' content. Unsplash
More and more platforms are finding ways for users to pay for creators' content. Unsplash
More and more platforms are finding ways for users to pay for creators' content. Unsplash
More and more platforms are finding ways for users to pay for creators' content. Unsplash

Would you tip for social media content? Why people are willing to reward creators with more than just likes


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The internet has given us an inexhaustible supply of things to read, listen to and watch.

For many years, the game was about consuming and hoarding as much of that material as possible without having to pay for it. We couldn’t believe our luck. We’d flock around people who happened to be funny, entertaining or interesting and enjoy their output for free.

It felt like I was asking people to pay for me rather than the product ... but it instantly did better than I expected

By and large, it never occurred to us to offer them money and it never occurred to the creators to ask for any.

Slowly, that’s changing. Crowdfunding campaigns have demonstrated that a direct relationship between creator and audience can yield financial rewards.

Patreon extended that relationship further with monthly subscription payments in return for content. Today, creators might direct their audience to websites such as Ko-Fi, Buy Me a Coffee and Venmo with the suggestion that they might send a donation or a tip – and increasingly, without obligation, people do so.

Twitter is now climbing aboard with a new feature, Tip Jar, which facilitates direct, one-off payments to those whose tweets we value. It seems there's a growing realisation that people who entertain us online might deserve some recompense other than likes, retweets and kudos. Generosity is, perhaps, on the rise.

Twitter announced earlier this month it is testing a 'tip jar' feature. AFP
Twitter announced earlier this month it is testing a 'tip jar' feature. AFP

This slow change isn’t just about audience attitudes, however; it’s also about creators wrestling with the idea of asking for money.

“At first I felt really uncomfortable about it,” says screenwriter and podcaster Paul Rose, also known as Mr Biffo.

“Unlike my day job, where I get paid for writing for TV, this was more personal. It felt like I was asking people to pay for me rather than the product, if that makes sense. But it instantly did better than I expected.”

Comedy writer Amanda Wilkie, who tweets under the name @Pandamoanimum, echoes this.

“It was something I had to think long and hard about,” she says. “It didn't sit comfortably with me, initially, but I made it clear to people that there's no obligation at all [to donate]. I suppose I didn't want people to pity me. But I was astounded by how generous people were.”

Given the anonymity of the internet and the wealth of content thereon, why would we choose to give money to creators without obligation?

“This is not an exchange relationship,” says Vignesh Yoganathan, associate professor in global marketing at Sheffield University. “People are, at a very psychological level, clearly satisfied with what they're receiving, whatever it might be – but there’s no social pressure [to give]. Nobody's keeping tabs. There is some other kind of psychological purpose.”

The professor recently published a paper studying donations made on the video platform Twitch, where viewers are able to tip creators and see their donation amounts appear during live-streams in real time.

Yoganathan explains that this very public act of giving has a number of motives, including craving acknowledgement from a creator they like (the larger the donation, the more likely the streamer is to react on-screen) and wanting fellow audience members to recognise their generosity.

But there are altruistic motives, too. Neuroscience has shown that when we do good, it makes us feel good. And there’s a growing understanding of the parallels between traditional media and online entertainment.

“I watch [Twitch streamers] two to three times a week, it's almost like going to the cinema,” said one respondent in Yoganathan’s study. Given that, why wouldn’t we want to pay?

Wilkie doesn’t discount the effect of the pandemic on all this. “It has hit people so hard in so many ways,” she says. “I think some people have looked upon themselves as quite lucky [by comparison], and are wondering how they could help someone else out.”

This behaviour has been observed on various funding platforms. Last year GoFundMe introduced a new category of giving towards living expenses, and donations totalled more than $100 million over a 12-month period.

Twitter’s Tip Jar, currently rolling out to a few selected accounts, is just one example of social media capitalising on this trend. Since last June, Facebook has expanded fan subscriptions, where audiences can pay a monthly fee to creators. Late last year, Instagram launched virtual badges, which can be bought by viewers during live video streams to reward creators directly. YouTube’s Superchats feature also allows viewers to donate; if they do so, their comments are made more visible during live-streams.

It's taught me that people want to be involved and be part of it, and that I really shouldn't devalue what I do

More broadly, platforms such as Clubhouse, Spotify and Soundcloud are experimenting with ways to allow creators to be paid directly by those consuming their output. It points toward a more transparent version of the internet economy, with direct payments replacing sponsorship and advertising models.

But whether it works, according to Yoganathan, really depends on the platform.

“Each of them have specific dynamics,” he says. “The kind of audiences that dominate these platforms are different, demographically as well as psychologically. To be honest, I think Twitter lacks the social infrastructure for this to work.”

The financial infrastructure is growing fast, however, with multiple services such as CashApp and Stripe enabling money transfer at negligible cost. Website services such as Willow are integrating tipping into pages, removing any friction which might deter donations.

As a result, audiences are gaining greater control over to whom they send money and, in an era where artisan and bespoke products are prized, people seem to want to reward the authenticity and honesty of their favourite online creators.

“I feel like the audience have got my back,” says Rose. “They might not like everything I do, but they’re happy for me to explore creative whims. It’s taught me that people want to be involved and be part of it, and that I really shouldn’t devalue what I do.”

ICC T20 Rankings

1. India - 270 ranking points

 

2. England - 265 points

 

3. Pakistan - 261 points

 

4. South Africa - 253 points

 

5. Australia - 251 points 

 

6. New Zealand - 250 points

 

7. West Indies - 240 points

 

8. Bangladesh - 233 points

 

9. Sri Lanka - 230 points

 

10. Afghanistan - 226 points

 
The National Archives, Abu Dhabi

Founded over 50 years ago, the National Archives collects valuable historical material relating to the UAE, and is the oldest and richest archive relating to the Arabian Gulf.

Much of the material can be viewed on line at the Arabian Gulf Digital Archive - https://www.agda.ae/en

Company profile

Name: The Concept

Founders: Yadhushan Mahendran, Maria Sobh and Muhammad Rijal

Based: Abu Dhabi

Founded: 2017

Number of employees: 7

Sector: Aviation and space industry

Funding: $250,000

Future plans: Looking to raise $1 million investment to boost expansion and develop new products

At a glance

Global events: Much of the UK’s economic woes were blamed on “increased global uncertainty”, which can be interpreted as the economic impact of the Ukraine war and the uncertainty over Donald Trump’s tariffs.

 

Growth forecasts: Cut for 2025 from 2 per cent to 1 per cent. The OBR watchdog also estimated inflation will average 3.2 per cent this year

 

Welfare: Universal credit health element cut by 50 per cent and frozen for new claimants, building on cuts to the disability and incapacity bill set out earlier this month

 

Spending cuts: Overall day-to day-spending across government cut by £6.1bn in 2029-30 

 

Tax evasion: Steps to crack down on tax evasion to raise “£6.5bn per year” for the public purse

 

Defence: New high-tech weaponry, upgrading HM Naval Base in Portsmouth

 

Housing: Housebuilding to reach its highest in 40 years, with planning reforms helping generate an extra £3.4bn for public finances

THE SPECS

      

 

Engine: 1.5-litre

 

Transmission: 6-speed automatic

 

Power: 110 horsepower 

 

Torque: 147Nm 

 

Price: From Dh59,700 

 

On sale: now  

 
APPLE IPAD MINI (A17 PRO)

Display: 21cm Liquid Retina Display, 2266 x 1488, 326ppi, 500 nits

Chip: Apple A17 Pro, 6-core CPU, 5-core GPU, 16-core Neural Engine

Storage: 128/256/512GB

Main camera: 12MP wide, f/1.8, digital zoom up to 5x, Smart HDR 4

Front camera: 12MP ultra-wide, f/2.4, Smart HDR 4, full-HD @ 25/30/60fps

Biometrics: Touch ID, Face ID

Colours: Blue, purple, space grey, starlight

In the box: iPad mini, USB-C cable, 20W USB-C power adapter

Price: From Dh2,099

PROFILE OF SWVL

Started: April 2017

Founders: Mostafa Kandil, Ahmed Sabbah and Mahmoud Nouh

Based: Cairo, Egypt

Sector: transport

Size: 450 employees

Investment: approximately $80 million

Investors include: Dubai’s Beco Capital, US’s Endeavor Catalyst, China’s MSA, Egypt’s Sawari Ventures, Sweden’s Vostok New Ventures, Property Finder CEO Michael Lahyani

Results

5pm: Maiden (PA) Dh80,000 (Turf) 1,200m. Winner: Majd Al Megirat, Sam Hitchcott (jockey), Ahmed Al Shehhi (trainer)

5.30pm: Handicap (PA) Dh80,000 (T) 1,600m. Winner: Dassan Da, Patrick Cosgrave, Helal Al Alawi

6pm: Abu Dhabi Fillies Classic Prestige (PA) Dh110,000 (T) 1,400m. Winner: Heba Al Wathba, Richard Mullen, Jean de Roualle

6.30pm: Abu Dhabi Colts Classic Prestige (PA) Dh110,000 (T) 1,400m. Winner: Hameem, Adrie de Vries, Abdallah Al Hammadi

7pm: Wathba Stallions Cup Handicap (PA) Dh70,000 (T) 2,200m. Winner: Jawal Al Reef, Richard Mullen, Ahmed Al Mehairbi

Handicap (TB) Dh100,000 (T) 2,200m. Winner: Harbour Spirit, Adrie de Vries, Jaber Ramadhan.

Key facilities
  • Olympic-size swimming pool with a split bulkhead for multi-use configurations, including water polo and 50m/25m training lanes
  • Premier League-standard football pitch
  • 400m Olympic running track
  • NBA-spec basketball court with auditorium
  • 600-seat auditorium
  • Spaces for historical and cultural exploration
  • An elevated football field that doubles as a helipad
  • Specialist robotics and science laboratories
  • AR and VR-enabled learning centres
  • Disruption Lab and Research Centre for developing entrepreneurial skills
RIVER%20SPIRIT
%3Cp%3E%3Cstrong%3EAuthor%3A%20%3C%2Fstrong%3ELeila%20Aboulela%C2%A0%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EPublisher%3A%3C%2Fstrong%3E%20Saqi%20Books%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EPages%3A%3C%2Fstrong%3E%20320%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EAvailable%3A%3C%2Fstrong%3E%20Now%3C%2Fp%3E%0A
F1 The Movie

Starring: Brad Pitt, Damson Idris, Kerry Condon, Javier Bardem

Director: Joseph Kosinski

Rating: 4/5

INDIA%20SQUAD
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THURSDAY'S ORDER OF PLAY

Centre Court

Starting at 10am:

Lucrezia Stefanini v Elena Rybakina (6)

Aryna Sabalenka (4) v Polona Hercog

Sofia Kenin (1) v Zhaoxuan Yan

Kristina Mladenovic v Garbine Muguruza (5)

Sorana Cirstea v Karolina Pliskova (3)

Jessica Pegula v Elina Svitolina (2)

Court 1

Starting at 10am:

Sara Sorribes Tormo v Nadia Podoroska

Marketa Vondrousova v Su-Wei Hsieh

Elise Mertens (7) v Alize Cornet

Tamara Zidansek v Jennifer Brady (11)

Heather Watson v Jodie Burrage

Vera Zvonareva v Amandine Hesse

Court 2

Starting at 10am:

Arantxa Rus v Xiyu Wang

Maria Kostyuk v Lucie Hradecka

Karolina Muchova v Danka Kovinic

Cori Gauff v Ulrikke Eikeri

Mona Barthel v Anastasia Gasanova

Court 3

Starting at 10am:

Kateryna Bondarenko v Yafan Wang

Aliaksandra Sasnovich v Anna Bondar

Bianca Turati v Yaroslava Shvedova

Reading List

Practitioners of mindful eating recommend the following books to get you started:

Savor: Mindful Eating, Mindful Life by Thich Nhat Hanh and Dr Lilian Cheung

How to Eat by Thich Nhat Hanh

The Mindful Diet by Dr Ruth Wolever

Mindful Eating by Dr Jan Bays

How to Raise a Mindful Eaterby Maryann Jacobsen

Our legal consultants

Name: Hassan Mohsen Elhais

Position: legal consultant with Al Rowaad Advocates and Legal Consultants.

MATCH INFO

Sheffield United 0 Wolves 2 (Jimenez 3', Saiss 6)

Man of the Match Romain Saiss (Wolves)

The Bio

Hometown: Bogota, Colombia
Favourite place to relax in UAE: the desert around Al Mleiha in Sharjah or the eastern mangroves in Abu Dhabi
The one book everyone should read: 100 Years of Solitude by Gabriel Garcia Marquez. It will make your mind fly
Favourite documentary: Chasing Coral by Jeff Orlowski. It's a good reality check about one of the most valued ecosystems for humanity

UAE currency: the story behind the money in your pockets

Janet Yellen's Firsts

  • In 2014, she became the first woman to lead the US Federal Reserve 
  • In 1999, she became the first female chair of the White House Council of Economic Advisers 
ENGLAND SQUAD

Joe Root (captain), Dom Sibley, Rory Burns, Dan Lawrence, Ben Stokes, Ollie Pope, Ben Foakes (wicketkeeper), Moeen Ali, Olly Stone, Chris Woakes, Jack Leach, Stuart Broad

Mobile phone packages comparison
The burning issue

The internal combustion engine is facing a watershed moment – major manufacturer Volvo is to stop producing petroleum-powered vehicles by 2021 and countries in Europe, including the UK, have vowed to ban their sale before 2040. The National takes a look at the story of one of the most successful technologies of the last 100 years and how it has impacted life in the UAE. 

Read part four: an affection for classic cars lives on

Read part three: the age of the electric vehicle begins

Read part two: how climate change drove the race for an alternative 

Emergency phone numbers in the UAE

Estijaba – 8001717 –  number to call to request coronavirus testing

Ministry of Health and Prevention – 80011111

Dubai Health Authority – 800342 – The number to book a free video or voice consultation with a doctor or connect to a local health centre

Emirates airline – 600555555

Etihad Airways – 600555666

Ambulance – 998

Knowledge and Human Development Authority – 8005432 ext. 4 for Covid-19 queries

Paatal Lok season two

Directors: Avinash Arun, Prosit Roy 

Stars: Jaideep Ahlawat, Ishwak Singh, Lc Sekhose, Merenla Imsong

Rating: 4.5/5

RESULT

Leeds United 1 Manchester City 1
Leeds:
 Rodrigo (59')
Man City: Sterling (17')

Man of the Match: Rodrigo Moreno (Leeds)

'Top Gun: Maverick'

Rating: 4/5

 

Directed by: Joseph Kosinski

 

Starring: Tom Cruise, Val Kilmer, Jennifer Connelly, Jon Hamm, Miles Teller, Glen Powell, Ed Harris

 
Porsche Taycan Turbo specs

Engine: Two permanent-magnet synchronous AC motors

Transmission: two-speed

Power: 671hp

Torque: 1050Nm

Range: 450km

Price: Dh601,800

On sale: now

In numbers: China in Dubai

The number of Chinese people living in Dubai: An estimated 200,000

Number of Chinese people in International City: Almost 50,000

Daily visitors to Dragon Mart in 2018/19: 120,000

Daily visitors to Dragon Mart in 2010: 20,000

Percentage increase in visitors in eight years: 500 per cent

QUALIFYING RESULTS

1. Max Verstappen, Netherlands, Red Bull Racing Honda, 1 minute, 35.246 seconds.
2. Valtteri Bottas, Finland, Mercedes, 1:35.271.
3. Lewis Hamilton, Great Britain, Mercedes, 1:35.332.
4. Lando Norris, Great Britain, McLaren Renault, 1:35.497.
5. Alexander Albon, Thailand, Red Bull Racing Honda, 1:35.571.
6. Carlos Sainz Jr, Spain, McLaren Renault, 1:35.815.
7. Daniil Kvyat, Russia, Scuderia Toro Rosso Honda, 1:35.963.
8. Lance Stroll, Canada, Racing Point BWT Mercedes, 1:36.046.
9. Charles Leclerc, Monaco, Ferrari, 1:36.065.
10. Pierre Gasly, France, Scuderia Toro Rosso Honda, 1:36.242.

Eliminated after second session

11. Esteban Ocon, France, Renault, 1:36.359.
12. Daniel Ricciardo, Australia, Renault, 1:36.406.
13. Sebastian Vettel, Germany, Ferrari, 1:36.631.
14. Antonio Giovinazzi, Italy, Alfa Romeo Racing Ferrari, 1:38.248.

Eliminated after first session

15. Antonio Giovinazzi, Italy, Alfa Romeo Racing Ferrari, 1:37.075.
16. Kimi Raikkonen, Finland, Alfa Romeo Racing Ferrari, 1:37.555.
17. Kevin Magnussen, Denmark, Haas Ferrari, 1:37.863.
18. George Russell, Great Britain, Williams Mercedes, 1:38.045.
19. Pietro Fittipaldi, Brazil, Haas Ferrari, 1:38.173.
20. Nicholas Latifi, Canada, Williams Mercedes, 1:38.443.

Gremio 1 Pachuca 0

Gremio Everton 95’

The specs

Engine: 8.0-litre, quad-turbo 16-cylinder

Transmission: 7-speed auto

0-100kmh 2.3 seconds

0-200kmh 5.5 seconds

0-300kmh 11.6 seconds

Power: 1500hp

Torque: 1600Nm

Price: Dh13,400,000

On sale: now

The low down

Producers: Uniglobe Entertainment & Vision Films

Director: Namrata Singh Gujral

Cast: Rajkummar Rao, Nargis Fakhri, Bo Derek, Candy Clark

Rating: 2/5

Sunday's games

Liverpool v West Ham United, 4.30pm (UAE)
Southampton v Burnley, 4.30pm
Arsenal v Manchester City, 7pm