J R R Tolkien, author of 'The Lord of the Rings,' series in 1967, left, and J K Rowling, author of the 'Harry Potter'. AP 
J R R Tolkien, author of 'The Lord of the Rings,' series in 1967, left, and J K Rowling, author of the 'Harry Potter'. AP 

Best-loved novel? J K Rowling, J R R Tolkien, Jane Austen novels vie for bragging rights