Isobel Abulhoul has been at the forefront of the UAE's evolving liteareture scene. Antonie Robertson / The National
Isobel Abulhoul has been at the forefront of the UAE's evolving liteareture scene. Antonie Robertson / The National
Isobel Abulhoul has been at the forefront of the UAE's evolving liteareture scene. Antonie Robertson / The National
Isobel Abulhoul has been at the forefront of the UAE's evolving liteareture scene. Antonie Robertson / The National

Isobel Abulhoul on how the UAE's literary scene grew in 50 years: 'We did it our way'


Saeed Saeed
  • English
  • Arabic

As the UAE approaches its 50th anniversary on December 2, the country’s literary scene is buzzing.

This month, the Sharjah International Book Fair became the largest event of its kind in 2021 by welcoming more than 1.6 million visitors over 10 days. Preparations are also well under way for the 2022 Emirates Airline Festival of Literature, which recently revealed its star-studded author line-up at Expo 2020 Dubai.

Follow the latest updates on Expo 2020 Dubai here

Days after announcing the event under the Expo 2020’s centrepiece, the Al Wasl Dome, Emirates Literature Foundation chief executive Isobel Abulhoul reflected on both the local industry and her personal UAE journey over the past five decades, which are inextricably linked.

“What can I say, it is a story of adventure,” she tells The National. “A lot of what happened in the UAE literary scene wasn’t planned.

“Since we had no real role models on how to build it, we did it our own way and I think that’s reflected on the success of the literature festival and the Sharjah and Abu Dhabi book fairs, to name a few.”

Like pages out of a book

The UAE's literary scene is a vibrant landscape radically different from the one Abulhoul encountered when she moved to Dubai in 1968 from England, three years prior to the formation of the country.

Newly wed to her Emirati husband, whom she met as a student in Cambridge, Abulhoul, 18 years old at the time, recalls the surreal experience of landing in the fledgling city and experiencing an environment only envisioned though books.

“It was a late night in December and I remember there were very few lights, so it was dark and starry. The airport was a tiny little warehouse and when you get off the plane, your feet touched the desert sand,” she says.

“It smelled warm and exotic and nothing like the cold and wet England I left 12 hours ago. And because my imagination was fed since early childhood with stories and books, it felt like I was living this adventure and fairy tale. It was beautiful.”

Magrudy's first launched in Jumeirah, Dubai in 1975. Photo: Magrudy's
Magrudy's first launched in Jumeirah, Dubai in 1975. Photo: Magrudy's

That enchantment soon met the realities of nation building. With the UAE story in its relative opening pages, Abulhoul wasted no time in making her contribution. She co-founded Al Ittihad Private School in 1975, the same year in which she also co-launched the Magrudy's book store chain.

Abulhoul recalls that the moves were made more out of necessity than pure entrepreneurial zeal.

“I had absolutely no retail experience,” she says. “I wasn't even thinking about that. By the time we launched the school I had two young children at the time, so education was very much on my mind.

“And once we opened the school I started thinking about how we needed a place where families can get books and educational toys, so we then set up Magrudy's.”

Bestselling books and authors

Initially opening on the Dubai-Sharjah Road and then in Jumeirah, before expanding nationally to include branches in Abu Dhabi and Al Ain, the shop was renowned for its variety, ranging from bestsellers to non-fiction and instructional guides.

“This was a deliberate move because you need to remember the books were essentially our internet back then,” she says. “In those early days our family had cows and goats and I didn’t know if they were ill or not. So I got a book on it and was able to diagnose them when the time came.”

As for novels, Magrudy's specialisation in children’s literature allowed it to be the first UAE chain to bring JK Rowling’s 1997 debut Harry Potter and the Philosopher's Stone to the country.

“I knew this was the beginning of some kind of phenomenon when two of my children found this book while we were on holiday in Cambridge and they were so entranced with it, I had to buy them a separate copy each because they couldn't share it,” she says.

“When I came back to Dubai I immediately imported more copies to the stores and we went to eventually sell something like 5,000 copies of it. We kept ordering the books to meet the demand.”

Magrudy's also went on to lay the seeds of what would become the Emirates Airline Festival of Literature.

With the Abu Dhabi and Sharjah International Book fairs launching in 1981 and 1982 respectively, Abulhoul says there was a need to complement those events — which mostly focused on trade — with those involving authors and readers.

“At the time authors would come through the UAE and publishers would ask to organise a book signing but I didn't want only that. We wanted the actual authors to meet and engage with the readers,” she says.

“So from nearly 20 years ago we had authors coming through, one of which was Francesca Simon (US author of children’s series Horrid Henry) and we created space for up to 70 people to come and listen.”

Isobel Abulhoul and Paulo Coelho at Magrudy's, Ibn Battuta Mall, in 2005. Photo: Magrudy's
Isobel Abulhoul and Paulo Coelho at Magrudy's, Ibn Battuta Mall, in 2005. Photo: Magrudy's

Those numbers swelled to over a thousand when it was the turn of Brazilian author Paulo Coelho in 2005.

Abulhoul recalls a line snaking its way around Ibn Batutua Mall’s Egyptian Court as audiences waited outside Magrudy's for over five hours to meet The Alchemist author.

“It was a logistical nightmare with someone like Paulo because he is a very free spirit,” she says. “He would take time out to pray and re-energise and on his way to the venue he saw women with babies in the queue and he would ask they be brought in.

“After seeing that, people started going out of the queue and went searching the mall for babies they can borrow so they can get in quicker.”

‘How dare they have a literary festival?’

More than the excitement of meeting their literary heroes, it was the spirited conversations and insights born out of these sessions that convinced Abulhoul the UAE was ready for its own literature festival.

With Emirates Airline on board from its onset and held under the patronage of Sheikh Mohammed bin Rashid, Vice President and Ruler of Dubai, the festival was launched in 2009 and fast established itself as not only the regional leader of its kind, but offering many visiting authors — from Canada's Margaret Atwood to US thriller writer Jeffery Deaver — their first taste of the Arab world.

The latter was so enthralled by his experience at the inaugural event that when tapped by the Ian Fleming Estate to write the 37th James Bond Novel, 2011's Carte Blanche, he allowed the super-spy to spend a few thrilling hours in Dubai tracking his nemesis.

While the authors were receptive, Abulhoul says the wider industry was initially shocked at the festival’s success.

“There still remains some misperceptions in the West where the idea is not only 'how can Dubai have a literary festival?', but 'how dare they have one?' And that really gets under my skin,” she says. “Some people thought I was mad when I told them I was a founder of the festival.

“They just didn't realise that the UAE and this part of the world have a long tradition of culture and literature that is different than the West.”

While satisfied with the UAE literary scene’s evolution over the last five decades, Abulhoul's optimism regarding the next 50 years is tempered with some concern.

“While some great and important achievements have been done, it's not the total responsibility of schools, festivals and book fairs to promote reading but that of society,” she says. “If you are not reading to your child on a daily basis then you are depriving them because that's when the brain is at its most formative.

“That's my message to all families and I am very single minded about passing that love of reading on to the next generation because that forms the core of my being. It allowed me to dream, create opportunities and find solutions because there is a book for everything in life.”

MATCH INFO

Qalandars 109-3 (10ovs)

Salt 30, Malan 24, Trego 23, Jayasuriya 2-14

Bangla Tigers (9.4ovs)

Fletcher 52, Rossouw 31

Bangla Tigers win by six wickets

ARABIAN GULF LEAGUE FIXTURES

Thursday, September 21
Al Dahfra v Sharjah (kick-off 5.35pm)
Al Wasl v Emirates (8.30pm)

Friday, September 22
Dibba v Al Jazira (5.25pm)
Al Nasr v Al Wahda (8.30pm)

Saturday, September 23
Hatta v Al Ain (5.25pm)
Ajman v Shabab Al Ahli (8.30pm)

ETFs explained

Exhchange traded funds are bought and sold like shares, but operate as index-tracking funds, passively following their chosen indices, such as the S&P 500, FTSE 100 and the FTSE All World, plus a vast range of smaller exchanges and commodities, such as gold, silver, copper sugar, coffee and oil.

ETFs have zero upfront fees and annual charges as low as 0.07 per cent a year, which means you get to keep more of your returns, as actively managed funds can charge as much as 1.5 per cent a year.

There are thousands to choose from, with the five biggest providers BlackRock’s iShares range, Vanguard, State Street Global Advisors SPDR ETFs, Deutsche Bank AWM X-trackers and Invesco PowerShares.

The National's picks

4.35pm: Tilal Al Khalediah
5.10pm: Continous
5.45pm: Raging Torrent
6.20pm: West Acre
7pm: Flood Zone
7.40pm: Straight No Chaser
8.15pm: Romantic Warrior
8.50pm: Calandogan
9.30pm: Forever Young

Specs
Engine: Electric motor generating 54.2kWh (Cooper SE and Aceman SE), 64.6kW (Countryman All4 SE)
Power: 218hp (Cooper and Aceman), 313hp (Countryman)
Torque: 330Nm (Cooper and Aceman), 494Nm (Countryman)
On sale: Now
Price: From Dh158,000 (Cooper), Dh168,000 (Aceman), Dh190,000 (Countryman)
Volvo ES90 Specs

Engine: Electric single motor (96kW), twin motor (106kW) and twin motor performance (106kW)

Power: 333hp, 449hp, 680hp

Torque: 480Nm, 670Nm, 870Nm

On sale: Later in 2025 or early 2026, depending on region

Price: Exact regional pricing TBA

VEZEETA PROFILE

Date started: 2012

Founder: Amir Barsoum

Based: Dubai, UAE

Sector: HealthTech / MedTech

Size: 300 employees

Funding: $22.6 million (as of September 2018)

Investors: Technology Development Fund, Silicon Badia, Beco Capital, Vostok New Ventures, Endeavour Catalyst, Crescent Enterprises’ CE-Ventures, Saudi Technology Ventures and IFC

Seemar’s top six for the Dubai World Cup Carnival:

1. Reynaldothewizard
2. North America
3. Raven’s Corner
4. Hawkesbury
5. New Maharajah
6. Secret Ambition

The burning issue

The internal combustion engine is facing a watershed moment – major manufacturer Volvo is to stop producing petroleum-powered vehicles by 2021 and countries in Europe, including the UK, have vowed to ban their sale before 2040. The National takes a look at the story of one of the most successful technologies of the last 100 years and how it has impacted life in the UAE.

Read part three: the age of the electric vehicle begins

Read part two: how climate change drove the race for an alternative 

Read part one: how cars came to the UAE

Race%20card
%3Cp%3E6pm%3A%20Al%20Maktoum%20Challenge%20Round%201%20%E2%80%93%20Group%201%20(PA)%20%2450%2C000%20(Dirt)%201%2C600m%3Cbr%3E6.35pm%3A%20Dubai%20Racing%20Club%20Classic%20%E2%80%93%20Handicap%20(TB)%20%24100%2C000%20(D)%202%2C410m%3Cbr%3E7.10pm%3A%20Dubawi%20Stakes%20%E2%80%93%20Group%203%20(TB)%20%24150%2C000%20(D)%201%2C200m%3Cbr%3E7.45pm%3A%20Jumeirah%20Classic%20Trial%20%E2%80%93%20Conditions%20(TB)%20%24150%2C000%20(Turf)%201%2C400m%3Cbr%3E8.20pm%3A%20Al%20Maktoum%20Challenge%20Round%201%20%E2%80%93%20Group%202%20(TB)%20%24250%2C000%20(D)%201%2C600m%3Cbr%3E8.55pm%3A%20Al%20Fahidi%20Fort%20%E2%80%93%20Group%202%20(TB)%20%24180%2C000%20(T)%201%2C400m%3Cbr%3E9.30pm%3A%20Ertijaal%20Dubai%20Dash%20%E2%80%93%20Listed%20(TB)%20%24100%2C000%20(T)%201%2C000m%3C%2Fp%3E%0A
DEADPOOL & WOLVERINE

Starring: Ryan Reynolds, Hugh Jackman, Emma Corrin

Director: Shawn Levy

Rating: 3/5

HIJRA

Starring: Lamar Faden, Khairiah Nathmy, Nawaf Al-Dhufairy

Director: Shahad Ameen

Rating: 3/5

The burning issue

The internal combustion engine is facing a watershed moment – major manufacturer Volvo is to stop producing petroleum-powered vehicles by 2021 and countries in Europe, including the UK, have vowed to ban their sale before 2040. The National takes a look at the story of one of the most successful technologies of the last 100 years and how it has impacted life in the UAE. 

Read part four: an affection for classic cars lives on

Read part three: the age of the electric vehicle begins

Read part two: how climate change drove the race for an alternative 

UAE currency: the story behind the money in your pockets
History's medical milestones

1799 - First small pox vaccine administered

1846 - First public demonstration of anaesthesia in surgery

1861 - Louis Pasteur published his germ theory which proved that bacteria caused diseases

1895 - Discovery of x-rays

1923 - Heart valve surgery performed successfully for first time

1928 - Alexander Fleming discovers penicillin

1953 - Structure of DNA discovered

1952 - First organ transplant - a kidney - takes place 

1954 - Clinical trials of birth control pill

1979 - MRI, or magnetic resonance imaging, scanned used to diagnose illness and injury.

1998 - The first adult live-donor liver transplant is carried out

The burning issue

The internal combustion engine is facing a watershed moment – major manufacturer Volvo is to stop producing petroleum-powered vehicles by 2021 and countries in Europe, including the UK, have vowed to ban their sale before 2040. The National takes a look at the story of one of the most successful technologies of the last 100 years and how it has impacted life in the UAE. 

Read part four: an affection for classic cars lives on

Read part three: the age of the electric vehicle begins

Read part one: how cars came to the UAE

 

BeIN Sports currently has the rights to show

- Champions League

- English Premier League

- Spanish Primera Liga 

- Italian, French and Scottish leagues

- Wimbledon and other tennis majors

- Formula One

- Rugby Union - Six Nations and European Cups

 

The BIO:

He became the first Emirati to climb Mount Everest in 2011, from the south section in Nepal

He ascended Mount Everest the next year from the more treacherous north Tibetan side

By 2015, he had completed the Explorers Grand Slam

Last year, he conquered K2, the world’s second-highest mountain located on the Pakistan-Chinese border

He carries dried camel meat, dried dates and a wheat mixture for the final summit push

His new goal is to climb 14 peaks that are more than 8,000 metres above sea level

Key findings of Jenkins report
  • Founder of the Muslim Brotherhood, Hassan al Banna, "accepted the political utility of violence"
  • Views of key Muslim Brotherhood ideologue, Sayyid Qutb, have “consistently been understood” as permitting “the use of extreme violence in the pursuit of the perfect Islamic society” and “never been institutionally disowned” by the movement.
  • Muslim Brotherhood at all levels has repeatedly defended Hamas attacks against Israel, including the use of suicide bombers and the killing of civilians.
  • Laying out the report in the House of Commons, David Cameron told MPs: "The main findings of the review support the conclusion that membership of, association with, or influence by the Muslim Brotherhood should be considered as a possible indicator of extremism."
How to help

Donate towards food and a flight by transferring money to this registered charity's account.

Account name: Dar Al Ber Society

Account Number: 11 530 734

IBAN: AE 9805 000 000 000 11 530 734

Bank Name: Abu Dhabi Islamic Bank

To ensure that your contribution reaches these people, please send the copy of deposit/transfer receipt to: juhi.khan@daralber.ae

Results

6.30pm: Maiden Dh165,000 (Dirt) 1,400m. Winner: Rio Angie, Pat Dobbs (jockey), Doug Watson (trainer).

7.05pm: Handicap Dh170,000 (D) 1,600m. Winner: Trenchard, Pat Dobbs, Doug Watson.

7.40pm: Maiden Dh165,000 (D) 1,600m. Winner: Mulfit, Pat Dobbs, Doug Watson.

8.15pm: Handicap Dh210,000 (D) 1,200m. Winner: Waady, Dane O’Neill, Doug Watson.

8.50pm: Handicap Dh210,000 (D) 2,000m. Winner: Tried And True, Pat Dobbs, Doug Watson.

9.25pm:Handicap Dh185,000 (D) 1,400m. Winner: Midnight Sands, Pat Dobbs, Doug Watson.

How the UAE gratuity payment is calculated now

Employees leaving an organisation are entitled to an end-of-service gratuity after completing at least one year of service.

The tenure is calculated on the number of days worked and does not include lengthy leave periods, such as a sabbatical. If you have worked for a company between one and five years, you are paid 21 days of pay based on your final basic salary. After five years, however, you are entitled to 30 days of pay. The total lump sum you receive is based on the duration of your employment.

1. For those who have worked between one and five years, on a basic salary of Dh10,000 (calculation based on 30 days):

a. Dh10,000 ÷ 30 = Dh333.33. Your daily wage is Dh333.33

b. Dh333.33 x 21 = Dh7,000. So 21 days salary equates to Dh7,000 in gratuity entitlement for each year of service. Multiply this figure for every year of service up to five years.

2. For those who have worked more than five years

c. 333.33 x 30 = Dh10,000. So 30 days’ salary is Dh10,000 in gratuity entitlement for each year of service.

Note: The maximum figure cannot exceed two years total salary figure.

The%20specs
%3Cp%3E%3Cstrong%3EPowertrain%3A%20%3C%2Fstrong%3ESingle%20electric%20motor%0D%3Cbr%3E%3Cstrong%3EPower%3A%20%3C%2Fstrong%3E201hp%0D%3Cbr%3E%3Cstrong%3ETorque%3A%20%3C%2Fstrong%3E310Nm%0D%3Cbr%3E%3Cstrong%3ETransmission%3A%20%3C%2Fstrong%3ESingle-speed%20auto%0D%3Cbr%3E%3Cstrong%3EBattery%3A%20%3C%2Fstrong%3E53kWh%20lithium-ion%20battery%20pack%20(GS%20base%20model)%3B%2070kWh%20battery%20pack%20(GF)%0D%3Cbr%3E%3Cstrong%3ETouring%20range%3A%20%3C%2Fstrong%3E350km%20(GS)%3B%20480km%20(GF)%0D%3Cbr%3E%3Cstrong%3EPrice%3A%20%3C%2Fstrong%3EFrom%20Dh129%2C900%20(GS)%3B%20Dh149%2C000%20(GF)%0D%3Cbr%3E%3Cstrong%3EOn%20sale%3A%3C%2Fstrong%3E%20Now%3C%2Fp%3E%0A
Jurassic%20Park
%3Cp%3E%3Cstrong%3EDirector%3A%20%3C%2Fstrong%3ESteven%20Spielberg%3Cbr%3E%3Cstrong%3EStars%3A%3C%2Fstrong%3E%20Sam%20Neill%2C%20Jeff%20Goldblum%20and%20Richard%20Attenborough%3Cbr%3E%3Cstrong%3ERating%3A%3C%2Fstrong%3E%205%2F5%3C%2Fp%3E%0A
Total eligible population

About 57.5 million people
51.1 million received a jab
6.4 million have not

Where are the unvaccinated?

England 11%
Scotland 9%
Wales 10%
Northern Ireland 14% 

TOURNAMENT INFO

Women’s World Twenty20 Qualifier

Jul 3- 14, in the Netherlands
The top two teams will qualify to play at the World T20 in the West Indies in November

UAE squad
Humaira Tasneem (captain), Chamani Seneviratne, Subha Srinivasan, Neha Sharma, Kavisha Kumari, Judit Cleetus, Chaya Mughal, Roopa Nagraj, Heena Hotchandani, Namita D’Souza, Ishani Senevirathne, Esha Oza, Nisha Ali, Udeni Kuruppuarachchi

UAE currency: the story behind the money in your pockets
THE%20HOLDOVERS
%3Cp%3E%3Cstrong%3EDirector%3A%20%3C%2Fstrong%3EAlexander%20Payne%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EStarring%3A%3C%2Fstrong%3E%20Paul%20Giamatti%2C%20Da'Vine%20Joy%20Randolph%2C%20Dominic%20Sessa%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3ERating%3A%3C%2Fstrong%3E%204.5%2F5%3C%2Fp%3E%0A
Company profile

Name:​ One Good Thing ​

Founders:​ Bridgett Lau and Micheal Cooke​

Based in:​ Dubai​​ 

Sector:​ e-commerce​

Size: 5​ employees

Stage: ​Looking for seed funding

Investors:​ ​Self-funded and seeking external investors

Gothia Cup 2025

4,872 matches 

1,942 teams

116 pitches

76 nations

26 UAE teams

15 Lebanese teams

2 Kuwaiti teams

Why%20all%20the%20lefties%3F
%3Cp%3ESix%20of%20the%20eight%20fast%20bowlers%20used%20in%20the%20ILT20%20match%20between%20Desert%20Vipers%20and%20MI%20Emirates%20were%20left-handed.%20So%2075%20per%20cent%20of%20those%20involved.%0D%3Cbr%3EAnd%20that%20despite%20the%20fact%2010-12%20per%20cent%20of%20the%20world%E2%80%99s%20population%20is%20said%20to%20be%20left-handed.%0D%3Cbr%3EIt%20is%20an%20extension%20of%20a%20trend%20which%20has%20seen%20left-arm%20pacers%20become%20highly%20valued%20%E2%80%93%20and%20over-represented%2C%20relative%20to%20other%20formats%20%E2%80%93%20in%20T20%20cricket.%0D%3Cbr%3EIt%20is%20all%20to%20do%20with%20the%20fact%20most%20batters%20are%20naturally%20attuned%20to%20the%20angles%20created%20by%20right-arm%20bowlers%2C%20given%20that%20is%20generally%20what%20they%20grow%20up%20facing%20more%20of.%0D%3Cbr%3EIn%20their%20book%2C%20%3Cem%3EHitting%20Against%20the%20Spin%3C%2Fem%3E%2C%20cricket%20data%20analysts%20Nathan%20Leamon%20and%20Ben%20Jones%20suggest%20the%20advantage%20for%20a%20left-arm%20pace%20bowler%20in%20T20%20is%20amplified%20because%20of%20the%20obligation%20on%20the%20batter%20to%20attack.%0D%3Cbr%3E%E2%80%9CThe%20more%20attacking%20the%20batsman%2C%20the%20more%20reliant%20they%20are%20on%20anticipation%2C%E2%80%9D%20they%20write.%0D%3Cbr%3E%E2%80%9CThis%20effectively%20increases%20the%20time%20pressure%20on%20the%20batsman%2C%20so%20increases%20the%20reliance%20on%20anticipation%2C%20and%20therefore%20increases%20the%20left-arm%20bowler%E2%80%99s%20advantage.%E2%80%9D%0D%3Cbr%3E%3C%2Fp%3E%0A
Primera Liga fixtures (all times UAE: 4 GMT)

Friday
Real Sociedad v Villarreal (10.15pm)
Real Betis v Celta Vigo (midnight)
Saturday
Alaves v Barcelona (8.15pm)
Levante v Deportivo La Coruna (10.15pm)
Girona v Malaga (10.15pm)
Las Palmas v Atletico Madrid (12.15am)
Sunday
Espanyol v Leganes (8.15pm)
Eibar v Athletic Bilbao (8.15pm)
Getafe v Sevilla (10.15pm)
Real Madrid v Valencia (10.15pm)

UAE currency: the story behind the money in your pockets
The biog

First Job: Abu Dhabi Department of Petroleum in 1974  
Current role: Chairperson of Al Maskari Holding since 2008
Career high: Regularly cited on Forbes list of 100 most powerful Arab Businesswomen
Achievement: Helped establish Al Maskari Medical Centre in 1969 in Abu Dhabi’s Western Region
Future plan: Will now concentrate on her charitable work

UPI facts

More than 2.2 million Indian tourists arrived in UAE in 2023
More than 3.5 million Indians reside in UAE
Indian tourists can make purchases in UAE using rupee accounts in India through QR-code-based UPI real-time payment systems
Indian residents in UAE can use their non-resident NRO and NRE accounts held in Indian banks linked to a UAE mobile number for UPI transactions

Updated: December 01, 2021, 3:49 PM`