Brand Dubai, the creative arm of the Government of Dubai Media Office (GDMO), has unveiled eight art installations at select bus stops along Jumeirah Road in collaboration with the Roads and Transport Authority (RTA).
Designed by international artists, the initiative is part of a brand identity campaign that aims to turn the Dubai neighbourhood into a cultural hub.
"The launch of the second phase of the Jumeirah Project contributes to realising the broader vision to transform Dubai into an open-air museum that celebrates creativity and aesthetic excellence. The art experiences support the effort to create a vibrant new creative ambience in the neighbourhood while portraying its distinctive heritage, modernity and innovative spirit," said Shaima Al Suwaidi, City Branding Manager of Brand Dubai in a statement.
"Brand Dubai is pleased to work with RTA once again to enhance Jumeirah's creative ambience and provide platforms for art to flourish. Our strategic partnership with RTA over the years has enabled us to implement various initiatives that helped enhance Dubai's urban environment," she added.
The initiative, first launched in 2018, featured 23 murals along Jumeirah Road from the Dubai Canal to Burj Al Arab. This second phase of the initiative, which includes installations, stretches from the Dubai Canal to Jumeirah Al Naseem, adding colour and design to the neighbourhood.
One of the artworks titled Pink Flamingo is inspired by the shapes of colourful floaties commonly found in small shops across Jumeirah Road. Another installation features jellyfish, which are abundantly found in Jumeirah beach waters during the summer. Other installations featuring colourful chicks, a cassette player and a Teela, a glass ball similar to a marble used by Emirati children to play a popular traditional game. Also displayed are artworks featuring coffee cups, a 'paper' boat, and robots made using metal cans that honour Dubai's heritage and celebrate its vision for the future.
The international artists who participated in developing the artworks included: Polish artist Martin Kot; French architect and digital artist Cyril Lancelin; Massimo Sirelli, founder and art director of a creative studio and a professor at Istituto Europeo di Design di Torino (IED); and Viacheslav Heyderikch, a Ukrainian artist of functional and 3D graphics and animation.
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