Japanese animator, director and manga artist Hayao Miyazaki's highly anticipated next, and rumoured final film, will be released without a trailer or any promotional materials – save for a single poster.
Titled, How Do You Live? the Studio Ghibli movie will be released in Japan on July 14 with little information for audiences on the plot, voice cast, style, setting or characters.
Toshio Suzuki, a lead producer at Studio Ghibli, recently told Japanese magazine Bungei Shunju that the studio wanted to do something different with the release of this film.
Not only did Suzuki state that they “don’t need to” promote How Do You Live? in the same way they have promoted other films in the past, but that the strategy was intended to avoid the pitfalls of Hollywood marketing techniques.
“There’s an American movie, ah, I almost said the title out loud, coming out this summer around the same time,” Suzuki said.
“They’ve made three trailers for it and released them one at a time. If you watch all three, you know everything that’s going to happen in that movie. So how do moviegoers feel about that? There must be people, who, after watching all the trailers, don’t want to actually go see the movie. So, I wanted to do the opposite of that.”
While details around the coming film are still under wraps, here is what we do know.
The story
How Do You Live? is written and directed by Miyazaki and inspired by the 1937 novel of the same name by Genzaburo Yoshino.
The novel follows the story of Koperu, a 15-year-old boy, and his uncle, who move to new neighbourhood. As Koperu deals with bullying, poverty and the hardships of adolescent life, he also enters a phase of spiritual growth.
It’s unclear how much of Miyazaki’s film is inspired or adapted from the novel, Ghibli has only described the film as “a grand fantasy".
Miyazaki’s previous feature film, The Wind Rises, was released in 2013 and received an Oscar nomination for Best Animated Feature. The film, which was meant for a more mature audience, told the story of real life Second World War pilot engineer Jiro Horikoshi in a way that combined elements of fantasy and realism.
The director announced his retirement that same year, but then changed his mind and began working on How Do You Live? in 2016.
“Miyazaki is making the new film for his grandson. It’s his way of saying, ‘Grandpa is moving on to the next world, but he’s leaving behind this film,'” Suzuki revealed during an appearance on a Japanese television show.
Based on this, audiences can only speculate that How Do You Live? will most likely have a more wholesome and family-oriented tone – much like his fantasy adventure Ponyo (2008), which was loosely based on The Little Mermaid, or the epic fantasy Spirited Away (2001), which won an Oscar in 2003 for Best Animated Feature.
The poster
While there is not much information or promotional material released about the film, Studio Ghibli did share a single poster for How Do You Live?
The poster, released in December last year, features a sketch that appears to depict detailed elements of a bird-like creature, or a mask of a bird.
Suzuki also revealed that Miyazaki's praise of the poster encouraged him to take a bolder marketing approach to the film.
“I’ve been involved with our movies since Nausicaa of the Valley of the Wind (1984), but this was the first time Hayao Miyazaki genuinely praised me,” Suzuki said.
"‘Suzuki-san, this is amazing. This is the best poster you’ve ever made,’ he said. I felt like that was a hint, so I decided ‘Let’s go with just this one poster for the marketing.’ So, no trailers or TV commercials at all… No newspaper ads either. Deep down, I think this is what moviegoers latently desire.”
How Do You Live? will be released in Japan on July 14. No international release dates have been announced yet.
Race 3
Produced: Salman Khan Films and Tips Films
Director: Remo D’Souza
Cast: Salman Khan, Anil Kapoor, Jacqueline Fernandez, Bobby Deol, Daisy Shah, Saqib Salem
Rating: 2.5 stars
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Milestones on the road to union
1970
October 26: Bahrain withdraws from a proposal to create a federation of nine with the seven Trucial States and Qatar.
December: Ahmed Al Suwaidi visits New York to discuss potential UN membership.
1971
March 1: Alex Douglas Hume, Conservative foreign secretary confirms that Britain will leave the Gulf and “strongly supports” the creation of a Union of Arab Emirates.
July 12: Historic meeting at which Sheikh Zayed and Sheikh Rashid make a binding agreement to create what will become the UAE.
July 18: It is announced that the UAE will be formed from six emirates, with a proposed constitution signed. RAK is not yet part of the agreement.
August 6: The fifth anniversary of Sheikh Zayed becoming Ruler of Abu Dhabi, with official celebrations deferred until later in the year.
August 15: Bahrain becomes independent.
September 3: Qatar becomes independent.
November 23-25: Meeting with Sheikh Zayed and Sheikh Rashid and senior British officials to fix December 2 as date of creation of the UAE.
November 29: At 5.30pm Iranian forces seize the Greater and Lesser Tunbs by force.
November 30: Despite a power sharing agreement, Tehran takes full control of Abu Musa.
November 31: UK officials visit all six participating Emirates to formally end the Trucial States treaties
December 2: 11am, Dubai. New Supreme Council formally elects Sheikh Zayed as President. Treaty of Friendship signed with the UK. 11.30am. Flag raising ceremony at Union House and Al Manhal Palace in Abu Dhabi witnessed by Sheikh Khalifa, then Crown Prince of Abu Dhabi.
December 6: Arab League formally admits the UAE. The first British Ambassador presents his credentials to Sheikh Zayed.
December 9: UAE joins the United Nations.
APPLE IPAD MINI (A17 PRO)
Display: 21cm Liquid Retina Display, 2266 x 1488, 326ppi, 500 nits
Chip: Apple A17 Pro, 6-core CPU, 5-core GPU, 16-core Neural Engine
Storage: 128/256/512GB
Main camera: 12MP wide, f/1.8, digital zoom up to 5x, Smart HDR 4
Front camera: 12MP ultra-wide, f/2.4, Smart HDR 4, full-HD @ 25/30/60fps
Biometrics: Touch ID, Face ID
Colours: Blue, purple, space grey, starlight
In the box: iPad mini, USB-C cable, 20W USB-C power adapter
Price: From Dh2,099
The specs
Engine: 2.0-litre 4cyl turbo
Power: 261hp at 5,500rpm
Torque: 405Nm at 1,750-3,500rpm
Transmission: 9-speed auto
Fuel consumption: 6.9L/100km
On sale: Now
Price: From Dh117,059
The specs: 2018 Chevrolet Trailblazer
Price, base / as tested Dh99,000 / Dh132,000
Engine 3.6L V6
Transmission: Six-speed automatic
Power 275hp @ 6,000rpm
Torque 350Nm @ 3,700rpm
Fuel economy combined 12.2L / 100km
UAE currency: the story behind the money in your pockets
MATCH INFO
AC Milan v Inter, Sunday, 6pm (UAE), match live on BeIN Sports
UAE currency: the story behind the money in your pockets
The years Ramadan fell in May
What can you do?
Document everything immediately; including dates, times, locations and witnesses
Seek professional advice from a legal expert
You can report an incident to HR or an immediate supervisor
You can use the Ministry of Human Resources and Emiratisation’s dedicated hotline
In criminal cases, you can contact the police for additional support
THE BIO
Favourite book: ‘Purpose Driven Life’ by Rick Warren
Favourite travel destination: Switzerland
Hobbies: Travelling and following motivational speeches and speakers
Favourite place in UAE: Dubai Museum
MOUNTAINHEAD REVIEW
Starring: Ramy Youssef, Steve Carell, Jason Schwartzman
Director: Jesse Armstrong
Rating: 3.5/5
Recent winners
2002 Giselle Khoury (Colombia)
2004 Nathalie Nasralla (France)
2005 Catherine Abboud (Oceania)
2007 Grace Bijjani (Mexico)
2008 Carina El-Keddissi (Brazil)
2009 Sara Mansour (Brazil)
2010 Daniella Rahme (Australia)
2011 Maria Farah (Canada)
2012 Cynthia Moukarzel (Kuwait)
2013 Layla Yarak (Australia)
2014 Lia Saad (UAE)
2015 Cynthia Farah (Australia)
2016 Yosmely Massaad (Venezuela)
2017 Dima Safi (Ivory Coast)
2018 Rachel Younan (Australia)
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Real estate tokenisation project
Dubai launched the pilot phase of its real estate tokenisation project last month.
The initiative focuses on converting real estate assets into digital tokens recorded on blockchain technology and helps in streamlining the process of buying, selling and investing, the Dubai Land Department said.
Dubai’s real estate tokenisation market is projected to reach Dh60 billion ($16.33 billion) by 2033, representing 7 per cent of the emirate’s total property transactions, according to the DLD.
Killing of Qassem Suleimani
The specs
Common to all models unless otherwise stated
Engine: 4-cylinder 2-litre T-GDi
0-100kph: 5.3 seconds (Elantra); 5.5 seconds (Kona); 6.1 seconds (Veloster)
Power: 276hp
Torque: 392Nm
Transmission: 6-Speed Manual/ 8-Speed Dual Clutch FWD
Price: TBC
THREE
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Benefits of first-time home buyers' scheme
- Priority access to new homes from participating developers
- Discounts on sales price of off-plan units
- Flexible payment plans from developers
- Mortgages with better interest rates, faster approval times and reduced fees
- DLD registration fee can be paid through banks or credit cards at zero interest rates
PROFILE OF HALAN
Started: November 2017
Founders: Mounir Nakhla, Ahmed Mohsen and Mohamed Aboulnaga
Based: Cairo, Egypt
Sector: transport and logistics
Size: 150 employees
Investment: approximately $8 million
Investors include: Singapore’s Battery Road Digital Holdings, Egypt’s Algebra Ventures, Uber co-founder and former CTO Oscar Salazar
Mina Cup winners
Under 12 – Minerva Academy
Under 14 – Unam Pumas
Under 16 – Fursan Hispania
Under 18 – Madenat
WHAT IS A BLACK HOLE?
1. Black holes are objects whose gravity is so strong not even light can escape their pull
2. They can be created when massive stars collapse under their own weight
3. Large black holes can also be formed when smaller ones collide and merge
4. The biggest black holes lurk at the centre of many galaxies, including our own
5. Astronomers believe that when the universe was very young, black holes affected how galaxies formed
SPEC%20SHEET%3A%20APPLE%20M3%20MACBOOK%20AIR%20(13%22)
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COMPANY%20PROFILE
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The Word for Woman is Wilderness
Abi Andrews, Serpent’s Tail
COMPANY%20PROFILE
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The specs
Engine: four-litre V6 and 3.5-litre V6 twin-turbo
Transmission: six-speed and 10-speed
Power: 271 and 409 horsepower
Torque: 385 and 650Nm
Price: from Dh229,900 to Dh355,000
