Sandsoft hosts the Press Start internship programme every year to find talented new game designers in the region. Photo: Sandsoft
Sandsoft hosts the Press Start internship programme every year to find talented new game designers in the region. Photo: Sandsoft
Sandsoft hosts the Press Start internship programme every year to find talented new game designers in the region. Photo: Sandsoft
Sandsoft hosts the Press Start internship programme every year to find talented new game designers in the region. Photo: Sandsoft

The Saudi trailblazers on a levelling up mission for women in the gaming industry


Faisal Salah
  • English
  • Arabic

Saudi Arabia’s gaming industry has been growing steadily since Crown Prince Mohammed bin Salman announced Vision 2030. The strategic plan aims to invest in the kingdom’s different sectors like tourism, entertainment and technology.

Women are getting involved in the gaming sector and more should be encouraged to do so. That's the message from two junior female designers in Riyadh whose journey exemplifies the Vision 2030 mission.

Norah AlQuaydhib and Reham Yeshar have progressed through an internship programme to full-time employment at Sandsoft, a four-year-old aspirational gaming company. As women in an industry dominated by men, they hope to encourage more young girls – especially those passionate about gaming – to pursue it as a career.

AlQuaydhib has met a lot of women in the region who love games and want to work in the industry but don’t know where to start. She says: “I'm trying to help women by telling them how to change their career if they want to and what they should focus on.”

However, they do realise there is still a stigma about women entering the industry, especially in the Gulf, where it is mostly associated with men. Yeshar says those interested in a gaming career should not be dissuaded from following their dreams.

“Take all that passion, start playing games and study those games,” she advises. “Learn from them and understand how the games are made. Also, take courses if you can.

Saudi game designers Norah AlQuaydhib and Reham Yeshar joined Sandsoft after a successful internship programme. Photo: Norah AlQuaydhib and Reham Yeshar
Saudi game designers Norah AlQuaydhib and Reham Yeshar joined Sandsoft after a successful internship programme. Photo: Norah AlQuaydhib and Reham Yeshar

“I would say to young girls, don't listen to what society or some people say about gaming not being a career choice. It can be a career choice.”

It is an increasingly popular career choice in Saudi Arabia, where the industry is going from strength to strength and looking for talent. Being part of the entertainment sector, the gaming industry has been boosted by large-scale esports tournaments and the country’s burgeoning development companies.

Earlier this month, during the Leap 2024 conference in Riyadh, the National Development Fund and the Social Development Bank announced the establishment of two venture funds worth a total of $120 million to support the industry. This summer, the kingdom will host the largest esports tournament in the world – the Esports World Cup – with gamers from across the globe expected to compete.

Companies like Sandsoft are also playing a big part in the industry's growth. Launched in Riyadh in 2020, it is a video game developer, publisher and investor. Last year, it hired Ahmed Sharif as chief technology officer. He had had previously worked at Meta, PlayStation and Electronic Arts.

In an attempt to expand and support the kingdom’s young gaming population, Sandsoft runs a yearly internship programme called Press Start. AlQuaydhib and Yeshar were taken on as ambitious and talented game developers from its most recent programme.

Sandsoft began operations in 2020 and plans to create, publish and invest in gaming in Saudi Arabia. Photo: Sandsoft
Sandsoft began operations in 2020 and plans to create, publish and invest in gaming in Saudi Arabia. Photo: Sandsoft

AlQuaydhib is a junior game programmer and Yeshar a junior game artist. They are also lifelong gamers themelves but have taken very different paths.

AlQuaydhib studied software engineering for her bachelor’s degree, choosing a course that would help to achieve her dream of working in the video game industry. Yeshar, on the other hand, studied pharmaceuticals. After working for different companies in that field, she realised she didn’t have the passion for it and pivoted towards game design.

Yeshar's decision led her to working and interning for several small gaming companies, learning and improving her skills and talents.

The pair joined a team of eight on the Press Start programme, which AlQuaydhib says was a unique experience. “You’re not being forced to do anything,” she says. “We were encouraged to come up with our own ideas.”

Yeshar adds that one of the main benefits of the internship was going through the whole cycle of game development, including anticipating how gamers would react to a new product. “We need to think of a game as someone who's going to play it and ask if they are actually going to like it,” she says

AlQuaydhib and Yeshar speak highly of working at Sandsoft, saying they enjoy the environment of camaraderie and respect and that they have cultivated good relationships with their colleagues in the process.

They also say their job titles are not restrictive. “I can help with game design, I can help the programming,” says Yeshar. “I don't have to stick to what I'm tasked with.

“A lot of game companies are not like that, from what I have heard. They want someone to stick to their job requirement, but how else are we going to work as a team?”

AlQuaydhib and Yeshar appear to be working well as a team and playing their part. They are also blazing a trail for other girls and young women in a sector that is enjoying a boost and appears to have a bright future.

Know your Camel lingo

The bairaq is a competition for the best herd of 50 camels, named for the banner its winner takes home

Namoos - a word of congratulations reserved for falconry competitions, camel races and camel pageants. It best translates as 'the pride of victory' - and for competitors, it is priceless

Asayel camels - sleek, short-haired hound-like racers

Majahim - chocolate-brown camels that can grow to weigh two tonnes. They were only valued for milk until camel pageantry took off in the 1990s

Millions Street - the thoroughfare where camels are led and where white 4x4s throng throughout the festival

The specs

Engine: Four electric motors, one at each wheel

Power: 579hp

Torque: 859Nm

Transmission: Single-speed automatic

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Fixtures

Wednesday

4.15pm: Japan v Spain (Group A)

5.30pm: UAE v Italy (Group A)

6.45pm: Russia v Mexico (Group B)

8pm: Iran v Egypt (Group B)

Key facilities
  • Olympic-size swimming pool with a split bulkhead for multi-use configurations, including water polo and 50m/25m training lanes
  • Premier League-standard football pitch
  • 400m Olympic running track
  • NBA-spec basketball court with auditorium
  • 600-seat auditorium
  • Spaces for historical and cultural exploration
  • An elevated football field that doubles as a helipad
  • Specialist robotics and science laboratories
  • AR and VR-enabled learning centres
  • Disruption Lab and Research Centre for developing entrepreneurial skills
UK-EU trade at a glance

EU fishing vessels guaranteed access to UK waters for 12 years

Co-operation on security initiatives and procurement of defence products

Youth experience scheme to work, study or volunteer in UK and EU countries

Smoother border management with use of e-gates

Cutting red tape on import and export of food

Ticket prices
  • Golden circle - Dh995
  • Floor Standing - Dh495
  • Lower Bowl Platinum - Dh95
  • Lower Bowl premium - Dh795
  • Lower Bowl Plus - Dh695
  • Lower Bowl Standard- Dh595
  • Upper Bowl Premium - Dh395
  • Upper Bowl standard - Dh295

 

 

Skewed figures

In the village of Mevagissey in southwest England the housing stock has doubled in the last century while the number of residents is half the historic high. The village's Neighbourhood Development Plan states that 26% of homes are holiday retreats. Prices are high, averaging around £300,000, £50,000 more than the Cornish average of £250,000. The local average wage is £15,458. 

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Wednesday's results

Finland 3-0 Armenia
Faroes Islands 1-0 Malta
Sweden 1-1 Spain
Gibraltar 2-3 Georgia
Romania 1-1 Norway
Greece 2-1 Bosnia and Herzegovina
Liechtenstein 0-5 Italy
Switzerland 2-0 Rep of Ireland
Israel 3-1 Latvia

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Surianah's top five jazz artists

Billie Holliday: for the burn and also the way she told stories.  

Thelonius Monk: for his earnestness.

Duke Ellington: for his edge and spirituality.

Louis Armstrong: his legacy is undeniable. He is considered as one of the most revolutionary and influential musicians.

Terence Blanchard: very political - a lot of jazz musicians are making protest music right now.

If you go
Where to stay: Courtyard by Marriott Titusville Kennedy Space Centre has unparalleled views of the Indian River. Alligators can be spotted from hotel room balconies, as can several rocket launch sites. The hotel also boasts cool space-themed decor.

When to go: Florida is best experienced during the winter months, from November to May, before the humidity kicks in.

How to get there: Emirates currently flies from Dubai to Orlando five times a week.
If you go...

Etihad Airways flies from Abu Dhabi to Kuala Lumpur, from about Dh3,600. Air Asia currently flies from Kuala Lumpur to Terengganu, with Berjaya Hotels & Resorts planning to launch direct chartered flights to Redang Island in the near future. Rooms at The Taaras Beach and Spa Resort start from 680RM (Dh597).

UAE%20FIXTURES
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The specs

Engine: 2.0-litre 4-cylinder turbo hybrid

Transmission: eight-speed automatic

Power: 390bhp

Torque: 400Nm

Price: Dh340,000 ($92,579

Benefits of first-time home buyers' scheme
  • Priority access to new homes from participating developers
  • Discounts on sales price of off-plan units
  • Flexible payment plans from developers
  • Mortgages with better interest rates, faster approval times and reduced fees
  • DLD registration fee can be paid through banks or credit cards at zero interest rates
What can victims do?

Always use only regulated platforms

Stop all transactions and communication on suspicion

Save all evidence (screenshots, chat logs, transaction IDs)

Report to local authorities

Warn others to prevent further harm

Courtesy: Crystal Intelligence

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%3Cp%3E%3Cstrong%3ELamborghini%20LM002%3C%2Fstrong%3E%3Cbr%3E%3Cstrong%3EEngine%3A%3C%2Fstrong%3E%205.2-litre%20V12%3Cbr%3E%3Cstrong%3EPower%3A%3C%2Fstrong%3E%20450hp%20at%206%2C800rpm%3Cbr%3E%3Cstrong%3ETorque%3A%20%3C%2Fstrong%3E500Nm%20at%204%2C500rpm%3Cbr%3E%3Cstrong%3ETransmission%3A%20%3C%2Fstrong%3EFive-speed%20manual%3Cbr%3E%3Cstrong%3E0-100kph%3A%3C%2Fstrong%3E%209%20seconds%20(approx)%3Cbr%3E%3Cstrong%3ETop%20speed%3A%3C%2Fstrong%3E%20210kph%20(approx)%3Cbr%3E%3Cstrong%3EYears%20built%3A%3C%2Fstrong%3E%201986-93%3Cbr%3E%3Cstrong%3ETotal%20vehicles%20built%3A%3C%2Fstrong%3E%20328%3Cbr%3E%3Cstrong%3EValue%20today%3A%3C%2Fstrong%3E%20%24300%2C000%2B%3Cbr%3E%3C%2Fp%3E%0A
Gender equality in the workplace still 200 years away

It will take centuries to achieve gender parity in workplaces around the globe, according to a December report from the World Economic Forum.

The WEF study said there had been some improvements in wage equality in 2018 compared to 2017, when the global gender gap widened for the first time in a decade.

But it warned that these were offset by declining representation of women in politics, coupled with greater inequality in their access to health and education.

At current rates, the global gender gap across a range of areas will not close for another 108 years, while it is expected to take 202 years to close the workplace gap, WEF found.

The Geneva-based organisation's annual report tracked disparities between the sexes in 149 countries across four areas: education, health, economic opportunity and political empowerment.

After years of advances in education, health and political representation, women registered setbacks in all three areas this year, WEF said.

Only in the area of economic opportunity did the gender gap narrow somewhat, although there is not much to celebrate, with the global wage gap narrowing to nearly 51 per cent.

And the number of women in leadership roles has risen to 34 per cent globally, WEF said.

At the same time, the report showed there are now proportionately fewer women than men participating in the workforce, suggesting that automation is having a disproportionate impact on jobs traditionally performed by women.

And women are significantly under-represented in growing areas of employment that require science, technology, engineering and mathematics skills, WEF said.

* Agence France Presse

Labour dispute

The insured employee may still file an ILOE claim even if a labour dispute is ongoing post termination, but the insurer may suspend or reject payment, until the courts resolve the dispute, especially if the reason for termination is contested. The outcome of the labour court proceedings can directly affect eligibility.


- Abdullah Ishnaneh, Partner, BSA Law 

The biog

Name: Timothy Husband

Nationality: New Zealand

Education: Degree in zoology at The University of Sydney

Favourite book: Lemurs of Madagascar by Russell A Mittermeier

Favourite music: Billy Joel

Weekends and holidays: Talking about animals or visiting his farm in Australia

RESULTS

5pm: Maiden (PA) Dh 80,000 (Turf) 1,200m
Winner: AF Majalis, Tadhg O’Shea (jockey), Ernst Oertel (trainer).

5.30pm: Maiden (PA) Dh 80,000 (T) 1,400m
Winner: Sawt Assalam, Szczepan Mazur, Ibrahim Al Hadhrami.

6pm: Maiden (PA) Dh 80,000 (T) 1,400m
Winner: Foah, Fabrice Veron, Eric Lemartinel.

6.30pm: Wathba Stallions Cup Handicap (PA) Dh 70,000 (T) 1,400m
Winner: Faiza, Sandro Paiva, Ali Rashid Al Raihe.

7pm: Handicap (PA) Dh 80,000 (T) 1,600m
Winner: RB Dixie Honor, Antonio Fresu, Helal Al Alawi.

7.30pm: Rated Conditions (TB) Dh 100,000 (T) 1,600m
Winner: Boerhan, Ryan Curatolo, Nicholas Bachalard.

Match info

Athletic Bilbao 0

Real Madrid 1 (Ramos 73' pen)

Specs

Engine: 51.5kW electric motor

Range: 400km

Power: 134bhp

Torque: 175Nm

Price: From Dh98,800

Available: Now

'Brazen'

Director: Monika Mitchell

Starring: Alyssa Milano, Sam Page, Colleen Wheeler

Rating: 3/5

Rankings

ATP: 1. Novak Djokovic (SRB) 10,955 pts; 2. Rafael Nadal (ESP) 8,320; 3. Alexander Zverev (GER) 6,475 ( 1); 5. Juan Martin Del Potro (ARG) 5,060 ( 1); 6. Kevin Anderson (RSA) 4,845 ( 1); 6. Roger Federer (SUI) 4,600 (-3); 7. Kei Nishikori (JPN) 4,110 ( 2); 8. Dominic Thiem (AUT) 3,960; 9. John Isner (USA) 3,155 ( 1); 10. Marin Cilic (CRO) 3,140 (-3)

WTA: 1. Naomi Osaka (JPN) 7,030 pts ( 3); 2. Petra Kvitova (CZE) 6,290 ( 4); 3. Simona Halep (ROM) 5,582 (-2); 4. Sloane Stephens (USA) 5,307 ( 1); 5. Karolina Pliskova (CZE) 5,100 ( 3); 6. Angelique Kerber (GER) 4,965 (-4); 7. Elina Svitolina (UKR) 4,940; 8. Kiki Bertens (NED) 4,430 ( 1); 9. Caroline Wozniacki (DEN) 3,566 (-6); 10. Aryna Sabalenka (BLR) 3,485 ( 1)

Global state-owned investor ranking by size

1.

United States

2.

China

3.

UAE

4.

Japan

5

Norway

6.

Canada

7.

Singapore

8.

Australia

9.

Saudi Arabia

10.

South Korea

Allardyce's management career

Clubs (10) - Limerick (1991-1992), Perston North End (1992), Blackpool (1994-1996), Notts County (1997-1999), Bolton Wanderers (1999-2007), Newcastle United (2007-2008), Blackburn Rovers (2008-2010), West Ham United (2011-2015), Sunderland (2016), Crystal Palace (2016-2017)

Countries (1) - England (2016)

Inside%20Out%202
%3Cp%3E%3Cstrong%3EDirector%3A%C2%A0%3C%2Fstrong%3EKelsey%20Mann%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EStarring%3A%3C%2Fstrong%3E%C2%A0Amy%20Poehler%2C%20Maya%20Hawke%2C%20Ayo%20Edebiri%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3ERating%3A%20%3C%2Fstrong%3E4.5%2F5%3C%2Fp%3E%0A
While you're here
Updated: May 29, 2024, 6:34 AM`