E3 was regularly used by gaming companies to make big announcements, including Xbox head Phil Spencer in 2015. Reuters
E3 was regularly used by gaming companies to make big announcements, including Xbox head Phil Spencer in 2015. Reuters
E3 was regularly used by gaming companies to make big announcements, including Xbox head Phil Spencer in 2015. Reuters
E3 was regularly used by gaming companies to make big announcements, including Xbox head Phil Spencer in 2015. Reuters

One year on, has the gaming world missed the yearly E3 expo?


Faisal Salah
  • English
  • Arabic

Now the dust has settled on showcase season, most recently with Ubisoft Forward, it seems pertinent to reflect on the first year without E3.

The Electronics Entertainment Expo, more commonly known as E3, was a yearly gaming convention held in Los Angeles. From 1995 onwards, every year the exhibition created a space where video game companies, developers and publishers could come and show what they’d been working on.

Until 2017, the event wasn't open to the public – with only those in the industry and press attending, the purpose of the event was to announce and build hype around new games, consoles and innovations.

However, even for gaming fans, the conference was the focal point of the year – a time when they could look forward to seeing announcements and trailers of the newest video games.

Fans at the 2018 convention. Bloomberg
Fans at the 2018 convention. Bloomberg

In recent years though, the convention has waned, with gaming companies choosing to host their own showcases instead. Recently, The National covered the PlayStation showcase – its first in two years, where Sony made several major announcements, including a new portable console that links to the PlayStation 5.

Following the pandemic, the decision by an increasing number of companies to pull out of E3 has seemingly forced the convention to cancel altogether this year, putting a formal end to its 28-year run.

Does the decision make sense? Unfortunately, it does.

With the pandemic impacting travel and logistics, video game companies had to push their presentations to online platforms. The number of viewers and interest gained from these presentations meant that companies did not need to spend the time and money going to a conference once a year to have all the attention on them when they could instead decide for themselves when and how to make these announcements.

In the past, publishers might rush a presentation or a release date to coincide with E3, meaning teams working on these games had to sometimes deliver products that weren't ready.

Companies like Nintendo often revealed new games and consoles at E3, including the Nintendo Switch in 2018. AFP
Companies like Nintendo often revealed new games and consoles at E3, including the Nintendo Switch in 2018. AFP

With development cycles growing by the year, the reduced pressure of staging their own events makes it much easier for companies to plan their timelines.

From a gaming fan standpoint, however, there are positives and negatives to the new system.

For one, instead of having to binge-watch one event, gamers can now enjoy the showcases from every company at a more leisurely pace. In the past three weeks, there have been showcases from PlayStation, Xbox and Ubisoft, plus the new Summer Game Fest. Four separate presentations allow room for more nuance in each.

Yet, while this streamlined approach does seem to work, we are missing something crucial. When E3 was on every year, it grabbed the focus and attention of every gamer across the board. There was a collective excitement. It wasn't just an event, it was a talking point – with a sense of weight and ceremony. What happens now is that fans of each specific company watch their own respective showcases and ignore the rest.

There have been some unforgettable moments from E3 over the years. Having the companies make announcements one after the other meant they could adjust their strategies based on their opponents’ stances.

I can remember the presentations at E3 in 2013 when Microsoft announced their brand new Xbox One console. One controversial feature announced during the presentation was that game discs would be imprinted on one console only, meaning they could not be sold after use.

This announcement drew the ire of gamers, and Sony decided to make full use of the growing negative sentiment.

During the PlayStation 4 announcement, the presenter emphasised that used games could be played on the console, with no restrictions. The reaction from the audience was loud applause and cheering.

Another thing we’re missing in the absence of E3 is the cringe moments. These became a yearly staple among fans; looking forward to seeing which ridiculous attempt at being cool or edgy would evolve into a meme. From the excitable "Doodly doodly doops" of Ubisoft's host Aaron "Mr Caffeine" Priceman to Konami's toe-curlingly awkward 2010 press conference, the event spawned some truly memorable moments.

There’s a lot to enjoy and look forward to from the videogame showcases, and I’ll continue to be excited by announcements of games I can’t wait to play. It will never be the same without E3, though.

THREE POSSIBLE REPLACEMENTS

Khalfan Mubarak
The Al Jazira playmaker has for some time been tipped for stardom within UAE football, with Quique Sanchez Flores, his former manager at Al Ahli, once labelling him a “genius”. He was only 17. Now 23, Mubarak has developed into a crafty supplier of chances, evidenced by his seven assists in six league matches this season. Still to display his class at international level, though.

Rayan Yaslam
The Al Ain attacking midfielder has become a regular starter for his club in the past 15 months. Yaslam, 23, is a tidy and intelligent player, technically proficient with an eye for opening up defences. Developed while alongside Abdulrahman in the Al Ain first-team and has progressed well since manager Zoran Mamic’s arrival. However, made his UAE debut only last December.

Ismail Matar
The Al Wahda forward is revered by teammates and a key contributor to the squad. At 35, his best days are behind him, but Matar is incredibly experienced and an example to his colleagues. His ability to cope with tournament football is a concern, though, despite Matar beginning the season well. Not a like-for-like replacement, although the system could be adjusted to suit.

UAE currency: the story behind the money in your pockets
HAJJAN
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Tearful appearance

Chancellor Rachel Reeves set markets on edge as she appeared visibly distraught in parliament on Wednesday. 

Legislative setbacks for the government have blown a new hole in the budgetary calculations at a time when the deficit is stubbornly large and the economy is struggling to grow. 

She appeared with Keir Starmer on Thursday and the pair embraced, but he had failed to give her his backing as she cried a day earlier.

A spokesman said her upset demeanour was due to a personal matter.

Central%20Bank's%20push%20for%20a%20robust%20financial%20infrastructure
%3Cul%3E%0A%3Cli%3ECBDC%20real-value%20pilot%20held%20with%20three%20partner%20institutions%26nbsp%3B%3C%2Fli%3E%0A%3Cli%3EPreparing%20buy%20now%2C%20pay%20later%20regulations%26nbsp%3B%3C%2Fli%3E%0A%3Cli%3EPreparing%20for%20the%202023%20launch%20of%20the%20domestic%20card%20initiative%26nbsp%3B%3C%2Fli%3E%0A%3Cli%3EPhase%20one%20of%20the%20Financial%20Infrastructure%20Transformation%20(FiT)%20completed%3C%2Fli%3E%0A%3C%2Ful%3E%0A
How much do leading UAE’s UK curriculum schools charge for Year 6?
  1. Nord Anglia International School (Dubai) – Dh85,032
  2. Kings School Al Barsha (Dubai) – Dh71,905
  3. Brighton College Abu Dhabi - Dh68,560
  4. Jumeirah English Speaking School (Dubai) – Dh59,728
  5. Gems Wellington International School – Dubai Branch – Dh58,488
  6. The British School Al Khubairat (Abu Dhabi) - Dh54,170
  7. Dubai English Speaking School – Dh51,269

*Annual tuition fees covering the 2024/2025 academic year

The Limehouse Golem
Director: Juan Carlos Medina
Cast: Olivia Cooke, Bill Nighy, Douglas Booth
Three stars

Company profile

Name: Back to Games and Boardgame Space

Started: Back to Games (2015); Boardgame Space (Mark Azzam became co-founder in 2017)

Founder: Back to Games (Mr Azzam); Boardgame Space (Mr Azzam and Feras Al Bastaki)

Based: Dubai and Abu Dhabi 

Industry: Back to Games (retail); Boardgame Space (wholesale and distribution) 

Funding: Back to Games: self-funded by Mr Azzam with Dh1.3 million; Mr Azzam invested Dh250,000 in Boardgame Space  

Growth: Back to Games: from 300 products in 2015 to 7,000 in 2019; Boardgame Space: from 34 games in 2017 to 3,500 in 2019

Titanium Escrow profile

Started: December 2016
Founder: Ibrahim Kamalmaz
Based: UAE
Sector: Finance / legal
Size: 3 employees, pre-revenue  
Stage: Early stage
Investors: Founder's friends and Family

THE SPECS

Engine: 3.9-litre twin-turbo V8

Transmission: seven-speed dual clutch

Power: 710bhp

Torque: 770Nm

Speed: 0-100km/h 2.9 seconds

Top Speed: 340km/h

Price: Dh1,000,885

On sale: now

ELIO

Starring: Yonas Kibreab, Zoe Saldana, Brad Garrett

Directors: Madeline Sharafian, Domee Shi, Adrian Molina

Rating: 4/5

APPLE IPAD MINI (A17 PRO)

Display: 21cm Liquid Retina Display, 2266 x 1488, 326ppi, 500 nits

Chip: Apple A17 Pro, 6-core CPU, 5-core GPU, 16-core Neural Engine

Storage: 128/256/512GB

Main camera: 12MP wide, f/1.8, digital zoom up to 5x, Smart HDR 4

Front camera: 12MP ultra-wide, f/2.4, Smart HDR 4, full-HD @ 25/30/60fps

Biometrics: Touch ID, Face ID

Colours: Blue, purple, space grey, starlight

In the box: iPad mini, USB-C cable, 20W USB-C power adapter

Price: From Dh2,099

The Rub of Time: Bellow, Nabokov, Hitchens, Travolta, Trump and Other Pieces 1986-2016
Martin Amis,
Jonathan Cape

Company Profile
Company name: OneOrder

Started: October 2021

Founders: Tamer Amer and Karim Maurice

Based: Cairo, Egypt

Industry: technology, logistics

Investors: A15 and self-funded 

The%20Iron%20Claw
%3Cp%3E%3Cstrong%3EDirector%3A%3C%2Fstrong%3E%20Sean%20Durkin%C2%A0%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EStarring%3A%3C%2Fstrong%3E%20Zac%20Efron%2C%20Jeremy%20Allen%20White%2C%20Harris%20Dickinson%2C%20Maura%20Tierney%2C%20Holt%20McCallany%2C%20Lily%20James%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3ERating%3A%3C%2Fstrong%3E%204%2F5%3C%2Fp%3E%0A
The specs
Engine: 4.0-litre flat-six
Power: 510hp at 9,000rpm
Torque: 450Nm at 6,100rpm
Transmission: 7-speed PDK auto or 6-speed manual
Fuel economy, combined: 13.8L/100km
On sale: Available to order now
Price: From Dh801,800
if you go

The flights

Etihad, Emirates and Singapore Airlines fly direct from the UAE to Singapore from Dh2,265 return including taxes. The flight takes about 7 hours.

The hotel

Rooms at the M Social Singapore cost from SG $179 (Dh488) per night including taxes.

The tour

Makan Makan Walking group tours costs from SG $90 (Dh245) per person for about three hours. Tailor-made tours can be arranged. For details go to www.woknstroll.com.sg

Specs
Engine: Electric motor generating 54.2kWh (Cooper SE and Aceman SE), 64.6kW (Countryman All4 SE)
Power: 218hp (Cooper and Aceman), 313hp (Countryman)
Torque: 330Nm (Cooper and Aceman), 494Nm (Countryman)
On sale: Now
Price: From Dh158,000 (Cooper), Dh168,000 (Aceman), Dh190,000 (Countryman)
UAE currency: the story behind the money in your pockets
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T20 World Cup Qualifier A, Muscat

Friday, February 18: 10am - Oman v Nepal, Canada v Philippines; 2pm - Ireland v UAE, Germany v Bahrain

Saturday, February 19: 10am - Oman v Canada, Nepal v Philippines; 2pm - UAE v Germany, Ireland v Bahrain

Monday, February 21: 10am - Ireland v Germany, UAE v Bahrain; 2pm - Nepal v Canada, Oman v Philippines

Tuesday, February 22: 2pm – semi-finals

Thursday, February 24: 2pm – final

UAE squad: Ahmed Raza (captain), Muhammad Waseem, Chirag Suri, Vriitya Aravind, Rohan Mustafa, Kashif Daud, Zahoor Khan, Alishan Sharafu, Raja Akifullah, Karthik Meiyappan, Junaid Siddique, Basil Hameed, Zafar Farid, Mohammed Boota, Mohammed Usman, Rahul Bhatia

All matches to be streamed live on icc.tv

Brief scores:

Arsenal 4

Xhaka 25', Lacazette 55', Ramsey 79', Aubameyang 83'

Fulham 1

Kamara 69'

Updated: June 18, 2023, 3:02 AM`