In what feels like a sign of the times, a new report from app analytics firm App Annie says that people are spending more time watching content on TikTok than YouTube.
The report states that Tiktok first overtook YouTube in August last year, as users in the US watched more than 24 hours of content per month on TikTok compared to 22 hours and 40 minutes on the video platform.
In the UK, it’s even more stark, with TikTok users watching 26 hours of content a month versus only 16 hours on YouTube. However, it should be noted that the study only includes viewership on Android phones, so it may not be representative of all mobile users.
It’s also interesting to note how the Chinese-owned app has found success with three-minute maximum videos compared to the 10-minute format on YouTube.
However, when it comes to overall time spent – YouTube still ranks superior, but mostly because it has more users. The Google-owned platform has an estimated two billion monthly users compared to TikTok’s 700 million. But this excludes iOS users and users in China where TikTok is called Douyin.
App Annie says that “short-video, authentic content and live streaming” are the reasons why TikTok has found success.
This makes sense considering how YouTube is also attempting to follow that short format with YouTube shorts (videos that are one-minute long) as is Instagram with its Reels, which allow users to create videos that are one minute or shorter.
TikTok launched September 2016 and has one billion monthly active users. It allows for 15, 60 or 180-second clips and has a trending sounds and songs list to help creators stay up-to-date for new content.
The%20specs
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BMW M5 specs
Engine: 4.4-litre twin-turbo V-8 petrol enging with additional electric motor
Power: 727hp
Torque: 1,000Nm
Transmission: 8-speed auto
Fuel consumption: 10.6L/100km
On sale: Now
Price: From Dh650,000
The specs: 2018 Audi RS5
Price, base: Dh359,200
Engine: 2.9L twin-turbo V6
Transmission: Eight-speed automatic
Power: 450hp at 5,700rpm
Torque: 600Nm at 1,900rpm
Fuel economy, combined: 8.7L / 100km
'Midnights'
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Indoor cricket in a nutshell
Indoor Cricket World Cup - Sept 16-20, Insportz, Dubai
16 Indoor cricket matches are 16 overs per side
8 There are eight players per team
9 There have been nine Indoor Cricket World Cups for men. Australia have won every one.
5 Five runs are deducted from the score when a wickets falls
4 Batsmen bat in pairs, facing four overs per partnership
Scoring In indoor cricket, runs are scored by way of both physical and bonus runs. Physical runs are scored by both batsmen completing a run from one crease to the other. Bonus runs are scored when the ball hits a net in different zones, but only when at least one physical run is score.
Zones
A Front net, behind the striker and wicketkeeper: 0 runs
B Side nets, between the striker and halfway down the pitch: 1 run
C Side nets between halfway and the bowlers end: 2 runs
D Back net: 4 runs on the bounce, 6 runs on the full
THE SPECS
Jaguar F-Pace SVR
Engine: 5-litre supercharged V8
Transmission: 8-speed automatic
Power: 542bhp
Torque: 680Nm
Price: Dh465,071
Our legal consultant
Name: Hassan Mohsen Elhais
Position: legal consultant with Al Rowaad Advocates and Legal Consultants
Lexus LX700h specs
Engine: 3.4-litre twin-turbo V6 plus supplementary electric motor
Power: 464hp at 5,200rpm
Torque: 790Nm from 2,000-3,600rpm
Transmission: 10-speed auto
Fuel consumption: 11.7L/100km
On sale: Now
Price: From Dh590,000
Liverpool’s fixtures until end of 2019
Saturday, November 30, Brighton (h)
Wednesday, December 4, Everton (h)
Saturday, December 7, Bournemouth (a)
Tuesday, December 10, Salzburg (a) CL
Saturday, December 14, Watford (h)
Tuesday, December 17, Aston Villa (a) League Cup
Wednesday, December 18, Club World Cup in Qatar
Saturday, December 21, Club World Cup in Qatar
Thursday, December 26, Leicester (a)
Sunday, December 29, Wolves (h)
