A limited run of 100 skateboards, painted with a mix containing the blood of famed skater Tony Hawk, has sold out.
Dubbed the Hawk Blood Deck, the boards, priced at $500 each, sold out from the Liquid Death website in under 20 minutes.
The board features a cartoon of a muscular bare-chested man with a can of Liquid Water for a head. Thorns jut out from his shoulders and there are a pair of eyes in his chest. The figure carries a bloody axe while holding up a hawk skull, a nod to Hawk’s “Birdman” moniker. The slogan “Murder Your Thirst” decorates the top of the skateboard.
On Wednesday, Hawk shared the board-making process in a video posted to his Instagram page. In it, he is shown getting his blood drawn and later being mixed into a bucket of red paint, which is then used to coat a skateboard deck.
The project is a collaboration with Liquid Death Mountain Water, a water company that Hawk recently became an ambassador of.
“I didn’t read the fine print and now Liquid Death officially owns my soul,” Hawk says, in deadpan jest, while a medical professional draws blood from his veins.
“They’re gonna mix my blood into the paint and do a limited run of skateboards using my real blood in the graphics,” he said.
A share of proceeds from the sale of the boards will be donated to the 5 Gyres non-profit organisation, which aims at reducing plastic pollution, as well as Hawk’s The Skatepark Project, which assists underprivileged communities in building skateparks.
As novel as the idea may seem, Hawk is not the first celebrity to attach his name to a blood-infused product.
In March, US rapper Lil Nas X released the “Satan Shoes” in collaboration with streetwear company MSCHF.
The devilish trainers each contained, according to the company, “one drop” of human blood. However, the blood used belonged to MSCHF and not the Old Town Road rapper.
Priced at more than $1,000 a pair, the shoes sold out in under a minute. However, Nike didn’t take too warmly to the shoes, filing a lawsuit against MSCHF alleging "the swoosh on the controversial shoe violates its trademark and damages its brand.” The two companies agreed to a settlement in April.
Engine: 5.6-litre V8
Transmission: seven-speed automatic
Power: 400hp
Torque: 560Nm
Price: Dh234,000 - Dh329,000
On sale: now
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Timeline
2012-2015
The company offers payments/bribes to win key contracts in the Middle East
May 2017
The UK SFO officially opens investigation into Petrofac’s use of agents, corruption, and potential bribery to secure contracts
September 2021
Petrofac pleads guilty to seven counts of failing to prevent bribery under the UK Bribery Act
October 2021
Court fines Petrofac £77 million for bribery. Former executive receives a two-year suspended sentence
December 2024
Petrofac enters into comprehensive restructuring to strengthen the financial position of the group
May 2025
The High Court of England and Wales approves the company’s restructuring plan
July 2025
The Court of Appeal issues a judgment challenging parts of the restructuring plan
August 2025
Petrofac issues a business update to execute the restructuring and confirms it will appeal the Court of Appeal decision
October 2025
Petrofac loses a major TenneT offshore wind contract worth €13 billion. Holding company files for administration in the UK. Petrofac delisted from the London Stock Exchange
November 2025
180 Petrofac employees laid off in the UAE
The five pillars of Islam
UAE currency: the story behind the money in your pockets
AI traffic lights to ease congestion at seven points to Sheikh Zayed bin Sultan Street
The seven points are:
Shakhbout bin Sultan Street
Dhafeer Street
Hadbat Al Ghubainah Street (outbound)
Salama bint Butti Street
Al Dhafra Street
Rabdan Street
Umm Yifina Street exit (inbound)
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Sri Lanka-India Test series schedule
- 1st Test India won by 304 runs at Galle
- 2nd Test India won by innings and 53 runs at Colombo
- 3rd Test August 12-16 at Pallekele
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How Filipinos in the UAE invest
A recent survey of 10,000 Filipino expatriates in the UAE found that 82 per cent have plans to invest, primarily in property. This is significantly higher than the 2014 poll showing only two out of 10 Filipinos planned to invest.
Fifty-five percent said they plan to invest in property, according to the poll conducted by the New Perspective Media Group, organiser of the Philippine Property and Investment Exhibition. Acquiring a franchised business or starting up a small business was preferred by 25 per cent and 15 per cent said they will invest in mutual funds. The rest said they are keen to invest in insurance (3 per cent) and gold (2 per cent).
Of the 5,500 respondents who preferred property as their primary investment, 54 per cent said they plan to make the purchase within the next year. Manila was the top location, preferred by 53 per cent.