ROX Motor, a global luxury new energy vehicle brand, has announced a strategic partnership with W Motors, the UAE’s leading high-performance vehicle manufacturer, to localise production and assembly of its vehicles in the UAE.
The agreement, signed at Make it in the Emirates 2025 event last week, marks a major milestone in enhancing regional manufacturing and supporting the country's industrial and sustainability goals.
As part of this collaboration, ROX Motor will begin producing its vehicles - starting with the ROX 01 - at W Motors’ new facility in Abu Dhabi. This move signifies the first time ROX vehicles will be manufactured outside China, reflecting a commitment to local adaptation and regional resilience.
“This partnership accelerates our regional growth and aligns with the UAE’s industrial strategies,” said Jarvis Yan, founder and chief executive of ROX Motor. “Together with W Motors, we’re building the future of sustainable mobility in the UAE and beyond.”
Ralph Debbas, founder and chief executive of W Motors, said: “We’re proud to lead the manufacturing of ROX 01 in Abu Dhabi. This collaboration enhances our ability to provide advanced contract manufacturing and supports the UAE’s ambition to become a global automotive hub.”
The partnership supports key national initiatives including Operation 300bn, Industry 4.0, and Net Zero by 2050, reinforcing both companies' roles in shaping a sustainable and self-reliant automotive future for the region.
In addition to local manufacturing efforts, ROX Motor is accelerating innovation through strategic technology partnerships in the UAE. The company recently entered into a collaboration with Enercap to advance high-performance battery cell applications across its product line, enhancing deployment and operational efficiency regionally and globally.
ROX Motor has also signed an agreement with leading petrochemical company Borouge to explore joint R&D on advanced polyolefin materials for automotive use, further strengthening its localised supply chain and supporting the UAE’s Operation 300bn strategy.
Borouge collaboration brings advanced polyolefin innovation, enabling lighter, more durable interiors and exteriors tailored for everyday use - from bustling city streets to open desert.
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Gearbox: 7-speed automatic
Power: 211hp at 5,500rpm
Torque: 350Nm
Fuel economy, combined: 6.0 l/100 km
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Specs
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White hydrogen: Naturally occurring hydrogen
Chromite: Hard, metallic mineral containing iron oxide and chromium oxide
Ultramafic rocks: Dark-coloured rocks rich in magnesium or iron with very low silica content
Ophiolite: A section of the earth’s crust, which is oceanic in nature that has since been uplifted and exposed on land
Olivine: A commonly occurring magnesium iron silicate mineral that derives its name for its olive-green yellow-green colour
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MATCH INFO
Uefa Champions League semi-final, second leg
Real Madrid (2) v Bayern Munich (1)
Where: Santiago Bernabeu, Madrid
When: 10.45pm, Tuesday
Watch Live: beIN Sports HD
Qosty Byogaani
Starring: Hani Razmzi, Maya Nasir and Hassan Hosny
Four stars
