Palestinian designer Ayham Hassan on embracing his culture and going viral





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The Central Saint Martins graduate fashion show in London – an annual hot ticket thanks to alumni such as Alexander McQueen and John Galliano – was fraught with tension this year. Sponsored by L’Oréal, whose links to Israel have drawn criticism, the show attracted protests outside the venue.

Inside, Palestinian student Ayham Hassan sent out his graduation collection, Im-Mortal Magenta: The colour that doesn’t exist. Exploring the reality of being a Palestinian under occupation, the looks were bound by a punchy magenta tone, with patterns and motifs from traditional tatreez, hand-embroidered by women in the West Bank.

Speaking by phone from London weeks later, he explains the title. “Magenta is a very happy colour. It’s a colour our mind makes up. It literally doesn’t exist.” A light wavelength anomaly, according to The Royal Institution, magenta appears when red and blue cones fire, but green does not.

Models wore looks inspired by majdal silk and rubber bands alluding to slingshots used by Palestinian children against tanks. Photo: Ayham Hassan
Models wore looks inspired by majdal silk and rubber bands alluding to slingshots used by Palestinian children against tanks. Photo: Ayham Hassan

For Hassan, this peculiarity felt like an apt metaphor for the Palestinian state, existing yet denied. “For me, [magenta] became like a shield, a protection or a second skin, and these beautiful embroideries and motifs are a second skin to protect you in this horrible war.”

Born in Ramallah, Hassan says his path to London had a touch of kismet. His flair was spotted by a tutor at Birzeit University, who urged him to apply to Central Saint Martins. Despite the odds – only 50 students chosen from more than 3,000 – he won a place.

Then came the battle to raise the fees. A crowdfunding plea was reshared by model Bella Hadid, picked up by Dazed magazine, and drew a brand sponsor to cover part of his costs. Grateful for the kindness of strangers, Hassan is also painfully aware of the disconnect between studying fashion amid Israeli violence.

Hand-embroidered motifs from the West Bank and silhouettes in vivid colours told a story of resistance on the runway. Photo: Ayham Hassan
Hand-embroidered motifs from the West Bank and silhouettes in vivid colours told a story of resistance on the runway. Photo: Ayham Hassan

“How can I talk about a genocide in a fashion collection? How can I approach such a thing? You can imagine how frustrating and sad it is to be a Palestinian experiencing it in London. I could not be creative. We all thought it would finish after three months,” he says. Only by channelling his fury and helplessness into design did something shift. “I realised that history repeats itself, and I need to look at the past and address it in reality, as well as this whole concept of modern displacement.”

His work became a broadcast of “our reality as Palestinians, the genocide and ethnic cleansing, as well as the horrific things that happen to us on a daily basis”. Strong silhouettes mixed with vibrant pink became metaphors for hope. “I don’t need to do claustrophobic clothes, I don’t need to do sad things,” he says. “I need to show the beauty of Gaza, of Palestinians, and the beauty of just the fact that we are resilient and resistant to this horrific thing.”

Raw and powerful, his final collection tackled identity head-on. A lightweight magenta top with extra-long sleeves is knotted at the sternum, paired with a full skirt layered under gossamer netting and finished with a head covering banded in pink – inspired by lost Palestinian majdal silk, its know-how erased by the Nakba. Protective motifs, hand-embroidered by women in Ramallah, edge the scarf.

Atypically for a degree show at a university, Ayham Hassan's collection received a lot of attention from the British and international press. Photo: Ayham Hassan
Atypically for a degree show at a university, Ayham Hassan's collection received a lot of attention from the British and international press. Photo: Ayham Hassan

Elsewhere, a glossy cerise dress ties at the hip, its stiff collar covered in geometric designs. A chunky pink and grey scarf knitted by Hassan’s mother carries motifs of bullets and flowers, worn over a shredded, shroud-like dress.

Another knitted piece is made of 500,000 rubber bands, nodding to slingshots once used by Palestinian children against tanks. An oversized quilted jacket covered in tatreez patterns offers both armour and embrace, paired with an asymmetric crinolined skirt that keeps the viewer literally and figuratively at arm’s length.

This final look was chosen for Thread Memory: Embroidery from Palestine at the V&A Dundee, curated by Rachel Dedman to mark Dundee’s 45-year twinning with Nablus. Hassan’s graduation show went viral, covered by British versions of i-D and Vogue.

Only 50 students make it to Central Saint Martins each year. Photo: Ayham Hassan
Only 50 students make it to Central Saint Martins each year. Photo: Ayham Hassan

The buzz endures. “It was a beautiful way for me to end this journey, and it was incredible to see British Vogue unapologetically mention Palestine and genocide without censoring. It’s just a huge, huge achievement for me as a designer.”

Now seeking investors, Hassan also won the British Fashion Council x Net-a-Porter and Mr Porter Education Fund award, which he hopes will help him establish a London studio and create more work for women in the West Bank.

He was also awarded the L’Oréal Prize, but declined it on moral grounds. “I cannot have this on my conscience,” he says. It was bittersweet. “Do you know who was picking the people? Daniel Lee, creative director of Burberry. So it was incredible to be recognised.”

The collection had deliberate pops of magenta, a colour that ‘doesn’t exist’ to question visibility and the idea of a denied homeland. Photo: Ayham Hassan
The collection had deliberate pops of magenta, a colour that ‘doesn’t exist’ to question visibility and the idea of a denied homeland. Photo: Ayham Hassan

His collection, Hassan hopes, reframes a wider narrative. “It was questioning the whole fashion education system. It was questioning everything. I mean, I was the only Arab, Muslim and Palestinian student in the whole year of 140 students. It was very major to get accepted, but it has been a really, really difficult journey.”

At the degree show, as protests raged outside, Hassan’s models – many from the Palestinian diaspora – spontaneously wrote “Free Palestine” and “Divest Now” on their hands, raising them as they walked the runway. “It wasn’t planned,” Hassan says. “It was something they wanted to do. That moment turned the show into something far bigger than fashion.”

Other must-tries

Tomato and walnut salad

A lesson in simple, seasonal eating. Wedges of tomato, chunks of cucumber, thinly sliced red onion, coriander or parsley leaves, and perhaps some fresh dill are drizzled with a crushed walnut and garlic dressing. Do consider yourself warned: if you eat this salad in Georgia during the summer months, the tomatoes will be so ripe and flavourful that every tomato you eat from that day forth will taste lacklustre in comparison.

Badrijani nigvzit

A delicious vegetarian snack or starter. It consists of thinly sliced, fried then cooled aubergine smothered with a thick and creamy walnut sauce and folded or rolled. Take note, even though it seems like you should be able to pick these morsels up with your hands, they’re not as durable as they look. A knife and fork is the way to go.

Pkhali

This healthy little dish (a nice antidote to the khachapuri) is usually made with steamed then chopped cabbage, spinach, beetroot or green beans, combined with walnuts, garlic and herbs to make a vegetable pâté or paste. The mix is then often formed into rounds, chilled in the fridge and topped with pomegranate seeds before being served.

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WISH
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Iftar programme at the Sheikh Mohammed Centre for Cultural Understanding

Established in 1998, the Sheikh Mohammed Centre for Cultural Understanding was created with a vision to teach residents about the traditions and customs of the UAE. Its motto is ‘open doors, open minds’. All year-round, visitors can sign up for a traditional Emirati breakfast, lunch or dinner meal, as well as a range of walking tours, including ones to sites such as the Jumeirah Mosque or Al Fahidi Historical Neighbourhood.

Every year during Ramadan, an iftar programme is rolled out. This allows guests to break their fast with the centre’s presenters, visit a nearby mosque and observe their guides while they pray. These events last for about two hours and are open to the public, or can be booked for a private event.

Until the end of Ramadan, the iftar events take place from 7pm until 9pm, from Saturday to Thursday. Advanced booking is required.

For more details, email openminds@cultures.ae or visit www.cultures.ae

 

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Tearful appearance

Chancellor Rachel Reeves set markets on edge as she appeared visibly distraught in parliament on Wednesday. 

Legislative setbacks for the government have blown a new hole in the budgetary calculations at a time when the deficit is stubbornly large and the economy is struggling to grow. 

She appeared with Keir Starmer on Thursday and the pair embraced, but he had failed to give her his backing as she cried a day earlier.

A spokesman said her upset demeanour was due to a personal matter.

The Vile

Starring: Bdoor Mohammad, Jasem Alkharraz, Iman Tarik, Sarah Taibah

Director: Majid Al Ansari

Rating: 4/5

ICC Women's T20 World Cup Asia Qualifier 2025, Thailand

UAE fixtures
May 9, v Malaysia
May 10, v Qatar
May 13, v Malaysia
May 15, v Qatar
May 18 and 19, semi-finals
May 20, final

Brave CF 27 fight card

Welterweight:
Abdoul Abdouraguimov (champion, FRA) v Jarrah Al Selawe (JOR)

Lightweight:
Anas Siraj Mounir (TUN) v Alex Martinez (CAN)

Welterweight:
Mzwandile Hlongwa (RSA) v Khamzat Chimaev (SWE)

Middleweight:
Tarek Suleiman (SYR) v Rustam Chsiev (RUS)
Mohammad Fakhreddine (LEB) v Christofer Silva (BRA)

Super lightweight:
Alex Nacfur (BRA) v Dwight Brooks (USA)

Bantamweight:
Jalal Al Daaja (JOR) v Tariq Ismail (CAN)
Chris Corton (PHI) v Zia Mashwani (PAK)

Featherweight:
Sulaiman (KUW) v Abdullatip (RUS)

Super lightweight:
Flavio Serafin (BRA) v Mohammad Al Katib (JOR)

How to apply for a drone permit
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What are the regulations?
  • Fly it within visual line of sight
  • Never over populated areas
  • Ensure maximum flying height of 400 feet (122 metres) above ground level is not crossed
  • Users must avoid flying over restricted areas listed on the UAE Drone app
  • Only fly the drone during the day, and never at night
  • Should have a live feed of the drone flight
  • Drones must weigh 5 kg or less
MATCH INFO

Real Madrid 2

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Barcelona 0

SQUADS

UAE
Mohammed Naveed (captain), Mohamed Usman (vice-captain), Ashfaq Ahmed, Chirag Suri, Shaiman Anwar, Mohammed Boota, Ghulam Shabber, Imran Haider, Tahir Mughal, Amir Hayat, Zahoor Khan, Qadeer Ahmed, Fahad Nawaz, Abdul Shakoor, Sultan Ahmed, CP Rizwan

Nepal
Paras Khadka (captain), Gyanendra Malla, Dipendra Singh Airee, Pradeep Airee, Binod Bhandari, Avinash Bohara, Sundeep Jora, Sompal Kami, Karan KC, Rohit Paudel, Sandeep Lamichhane, Lalit Rajbanshi, Basant Regmi, Pawan Sarraf, Bhim Sharki, Aarif Sheikh

Specs

Engine: 51.5kW electric motor

Range: 400km

Power: 134bhp

Torque: 175Nm

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While you're here
APPLE IPAD MINI (A17 PRO)

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Main camera: 12MP wide, f/1.8, digital zoom up to 5x, Smart HDR 4

Front camera: 12MP ultra-wide, f/2.4, Smart HDR 4, full-HD @ 25/30/60fps

Biometrics: Touch ID, Face ID

Colours: Blue, purple, space grey, starlight

In the box: iPad mini, USB-C cable, 20W USB-C power adapter

Price: From Dh2,099

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WandaVision

Starring: Elizabeth Olsen, Paul Bettany

Directed by: Matt Shakman

Rating: Four stars

SPEC%20SHEET%3A%20SAMSUNG%20GALAXY%20S24%20ULTRA
%3Cp%3E%3Cstrong%3EDisplay%3A%3C%2Fstrong%3E%206.8%22%20quad-HD%2B%20dynamic%20Amoled%202X%2C%203120%20x%201440%2C%20505ppi%2C%20HDR10%2B%2C%20120Hz%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EProcessor%3A%3C%2Fstrong%3E%204nm%20Qualcomm%20Snapdragon%208%20Gen%203%2C%2064-bit%20octa-core%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EMemory%3A%3C%2Fstrong%3E%2012GB%20RAM%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EStorage%3A%3C%2Fstrong%3E%20256%2F512GB%20%2F%201TB%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EPlatform%3A%3C%2Fstrong%3E%20Android%2014%2C%20One%20UI%206.1%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EMain%20camera%3A%3C%2Fstrong%3E%20quad%20200MP%20wide%20f%2F1.7%20%2B%2050MP%20periscope%20telephoto%20f%2F3.4%20with%205x%20optical%2F10x%20optical%20quality%20zoom%20%2B%2010MP%20telephoto%202.4%20with%203x%20optical%20zoom%20%2B%2012MP%20ultra-wide%20f%2F2.2%3B%20100x%20Space%20Zoom%3B%20auto%20HDR%2C%20expert%20RAW%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EVideo%3A%3C%2Fstrong%3E%208K%4024%2F30fps%2C%204K%4030%2F60%2F120fps%2C%20full-HD%4030%2F60%2F240fps%2C%20full-HD%20super%20slo-mo%40960fps%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EFront%20camera%3A%3C%2Fstrong%3E%2012MP%20f%2F2.2%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EBattery%3A%3C%2Fstrong%3E%205000mAh%2C%20fast%20wireless%20charging%202.0%2C%20Wireless%20PowerShare%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EConnectivity%3A%3C%2Fstrong%3E%205G%2C%20Wi-Fi%2C%20Bluetooth%205.3%2C%20NFC%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EI%2FO%3A%3C%2Fstrong%3E%20USB-C%3B%20built-in%20Galaxy%20S%20Pen%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EDurability%3A%3C%2Fstrong%3E%20IP68%2C%20up%20to%201.5m%20of%20freshwater%20up%20to%2030%20minutes%3B%20dust-resistant%26nbsp%3B%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3ESIM%3A%3C%2Fstrong%3E%20Nano%20%2B%20nano%20%2F%20nano%20%2B%20eSIM%20%2F%20dual%20eSIM%20(varies%20in%20different%20markets)%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EColours%3A%3C%2Fstrong%3E%20Titanium%20black%2C%20titanium%20grey%2C%20titanium%20violet%2C%20titanium%20yellow%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EIn%20the%20box%3A%20%3C%2Fstrong%3EGalaxy%20S24%20Ultra%2C%20USB-C-to-C%20cable%26nbsp%3B%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EPrice%3A%3C%2Fstrong%3E%20Dh5%2C099%20for%20256GB%2C%20Dh5%2C599%20for%20512GB%2C%20Dh6%2C599%20for%201TB%3C%2Fp%3E%0A
Honeymoonish
%3Cp%3E%3Cstrong%3EDirector%3A%3C%2Fstrong%3E%20Elie%20El%20Samaan%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EStarring%3A%20%3C%2Fstrong%3ENour%20Al%20Ghandour%2C%20Mahmoud%20Boushahri%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3ERating%3A%3C%2Fstrong%3E%203%2F5%3C%2Fp%3E%0A
Company%20Profile
%3Cp%3E%3Cstrong%3ECompany%20name%3A%3C%2Fstrong%3E%20Hoopla%3Cbr%3E%3Cstrong%3EDate%20started%3A%20%3C%2Fstrong%3EMarch%202023%3Cbr%3E%3Cstrong%3EFounder%3A%3C%2Fstrong%3E%20Jacqueline%20Perrottet%3Cbr%3E%3Cstrong%3EBased%3A%3C%2Fstrong%3E%20Dubai%3Cbr%3E%3Cstrong%3ENumber%20of%20staff%3A%3C%2Fstrong%3E%2010%3Cbr%3E%3Cstrong%3EInvestment%20stage%3A%20%3C%2Fstrong%3EPre-seed%3Cbr%3E%3Cstrong%3EInvestment%20required%3A%3C%2Fstrong%3E%20%24500%2C000%3C%2Fp%3E%0A
WHAT%20IS%20THE%20LICENSING%20PROCESS%20FOR%20VARA%3F
%3Cp%3EVara%20will%20cater%20to%20three%20categories%20of%20companies%20in%20Dubai%20(except%20the%20DIFC)%3A%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3ECategory%20A%3A%3C%2Fstrong%3E%20Minimum%20viable%20product%20(MVP)%20applicants%20that%20are%20currently%20in%20the%20process%20of%20securing%20an%20MVP%20licence%3A%20This%20is%20a%20three-stage%20process%20starting%20with%20%5B1%5D%20a%20provisional%20permit%2C%20graduating%20to%20%5B2%5D%20preparatory%20licence%20and%20concluding%20with%20%5B3%5D%20operational%20licence.%20Applicants%20that%20are%20already%20in%20the%20MVP%20process%20will%20be%20advised%20by%20Vara%20to%20either%20continue%20within%20the%20MVP%20framework%20or%20be%20transitioned%20to%20the%20full%20market%20product%20licensing%20process.%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3ECategory%20B%3A%3C%2Fstrong%3E%20Existing%20legacy%20virtual%20asset%20service%20providers%20prior%20to%20February%207%2C%202023%2C%20which%20are%20required%20to%20come%20under%20Vara%20supervision.%20All%20operating%20service%20proviers%20in%20Dubai%20(excluding%20the%20DIFC)%20fall%20under%20Vara%E2%80%99s%20supervision.%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3ECategory%20C%3A%3C%2Fstrong%3E%20New%20applicants%20seeking%20a%20Vara%20licence%20or%20existing%20applicants%20adding%20new%20activities.%20All%20applicants%20that%20do%20not%20fall%20under%20Category%20A%20or%20B%20can%20begin%20the%20application%20process%20through%20their%20current%20or%20prospective%20commercial%20licensor%20%E2%80%94%20the%20DET%20or%20Free%20Zone%20Authority%20%E2%80%94%20or%20directly%20through%20Vara%20in%20the%20instance%20that%20they%20have%20yet%20to%20determine%20the%20commercial%20operating%20zone%20in%20Dubai.%C2%A0%3C%2Fp%3E%0A
The Settlers

Director: Louis Theroux

Starring: Daniella Weiss, Ari Abramowitz

Rating: 5/5

UAE currency: the story behind the money in your pockets
The five pillars of Islam

1. Fasting

2. Prayer

3. Hajj

4. Shahada

5. Zakat 

Groom and Two Brides

Director: Elie Samaan

Starring: Abdullah Boushehri, Laila Abdallah, Lulwa Almulla

Rating: 3/5

Our legal advisor

Rasmi Ragy is a senior counsel at Charles Russell Speechlys, a law firm headquartered in London with offices in Europe, the Middle East and Hong Kong.

Experience: Prosecutor in Egypt with more than 40 years experience across the GCC.

Education: Ain Shams University, Egypt, in 1978.

The National's picks

4.35pm: Tilal Al Khalediah
5.10pm: Continous
5.45pm: Raging Torrent
6.20pm: West Acre
7pm: Flood Zone
7.40pm: Straight No Chaser
8.15pm: Romantic Warrior
8.50pm: Calandogan
9.30pm: Forever Young

Updated: October 16, 2025, 2:01 PM